Cracker: Of Racks and Ratings
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Another context to this is that TV3/C4 is placing a lot of stpck in comedy programming, which does attract 18-49 year-olds. They've made programmes people like -- Jacqui Brown Diaries, 7 Days -- and they'd like to make more. That will have fed into the dabble with @7
I do think the makers of @7 were on a hiding to nothing though -- they had very little warning that they'd be making a five-nights-a-week show.
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you'd fill your un-sold space with ads to boost the ratings of the place where your ads are selling... or something?
Yes, exactly. They're called "house ads" and TVNZ screened plenty of them last year too.So the radio arm makes more than the TV arm? Hmm
Could have floated the gorgeous visages of Graeme Hill, Mike King, even Bruce Hopkins around the screen.
Damn now my preferences are showing.
Thanks for the info.
Anyhow John Campbell is such a talented man TV3 would be crazy to let him go. Perhaps the 7.00-7.30 is now the wrong place for him.
Im now wondering where the follow the news with what was supposed to be an in depth look at news stories came from? Australia?
And if it is still relevant? I dont know, but change is always tricky apparently, lest the sleeping beast grumbles. Apropo of nothing
Lewis Black has a book outHow if we could just find a place for funnyangry.......
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Quite right Russ. 3 has done particularly well with their programming in recent years, and their commitment to NZ shows (putting them on in primetime, for example) has paid off.
Barring any startling developments I'm going to draw a line under this one now, but I'd like to say the following:
Having worked for/with TVNZ for some years now, I know exactly what it's like to have your workplace, workmates, work and so forth constantly under scrutiny - particularly in the case of TVNZ I think because it's state owned, people think they have the right to give you their (usually negative) feedback on exactly what's wrong. And by people I mean everyone. The lady at the check-in counter at Air NZ, my mother, every taxi driver and so forth...
So while I realise I'm probably off the Christmas card list at Campbell Live (didn't get one from them this Christmas either though, so no great loss...) I'd just like to point out that this is more than whether or not Campbell Live goes, what happens to John Campbell next and so on. There are a bunch of people there who turn up every day, and sweat their guts out to find and produce new stories every day, and I don't want to trivialise or ignore that. I really don't want to see anyone losing their job. Of course that has a lot less to do with me than it does with the new boss, but if anyone from CLive is reading, I hope it all goes okay for you in the coming months. Okay? Sweet.
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Bastardo's took my Daily Show away.
That's Bastardos took my Daily Show away. Or Bastardoes... possibly.
Anyway, they haven't. It's just going back home, mkay?
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That's Bastardos took my Daily Show away. Or Bastardoes... possibly.
Anyway, they haven't. It's just going back home, mkay?Hmm.... a titled superior pedant with a humour bypass.
Now its not often you see one of those.There are a bunch of people there who turn up every day, and sweat their guts out to find and produce new stories every day, and I don't want to trivialise or ignore that. I really don't want to see anyone losing their job.
Phew glad we got that out of the way. I want everyone to have job, in fact I hate that we got all obsessed with efficiency, thinking smart, time and motion, cost benefit analysis and all that. It's reduces a life to how it fits a system, and from there its an easy (too easy) step to the system is all important and people just have to fit around that. Tho' we have been softened up for this kind of thinking by a couple of millennia of religious subjugation. But thats by the by.
Also the thing about TV work (unless you do production) it's the mental stress and strain which can make the job hard. Sucking up to reluctant story subjects, juggling peoples expectations and agendas, co-ordinating timetables, dealing with other peoples stress and worrying about deadlines, getting a balance in the story, not overstepping BSA guidelines, and all on a contract basis so job security always hangs over your head. Still some people seem to thrive in such high stress environments and some are just addicted to it.
Anyway that's completely off topic and I think I may have given you the wrong impression, I dont care that much. If I like a program I'll watch it, if not I don't. Television is making itself irrelevant with it's ratings driven dive to the bottom. Independent public service television would seem to be dead in this country, and that is a tragedy.
So can I suck up now? I like Backbenches and those occasional monosyllabic punters you stumble across are gold. And I've always wondered why we cant sort our problems out over a beer in a convivial environment like a pub. That's right some of us cant hold our drink or know when to say no.
As you were...Right-O I'm off to play with my Tokomak -
Ratings are a myth we all believe in: The only really useful thing that has ever been said about them, by Bettina Hollings (former TV3 scheduler, now programme maker).
Of course, you also have to interrogate whom the "we' might be. In the main, it is media buyers, TV sales & marketing, schedulers and programme makers too lazy to conceive of any other version of the television audience. -
Ratings are a myth we all believe in
Could that mutual suspension of disbelief be clouding media buyers' perceptions of the (more accurate) web ratings and hence contribute to the low uptake of online advertising?
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3410,
Geoff,
I know you're a long-time critic of the People Meter (and I'm with you on that). Any ideas for a better system? -
A quick response, before I tuck into two globe artichokes straight from the garden, and then hasten out the door.
The current system of Peoplemeters could be improved (but not not made perfect) by increasing the size and diversity of the panel (eg to include folk in rental accommodation) , as well as abandoning the current practice of sorting the audience by rather meaningless age categories (eg the undifferentiated 55+ category--which assumes a 56 year old has the same interests as a 76 year old!).
When I worked in audience rsearch in the UK, they had a measure called Appreciation Indices (AI's), whereby viewers could vote on a scale of 0-100 on how positively or negatively they felt about a programme (and episodes of a series). Still rather a crude measure but more useful and insightful for programme makers (and TVC placement with a programme) than mere exposure (or more specifically. "Presence in a room where a TV set is on").
It all costs money, I guess but even the current NZ system of PM costs an estimated $5m annually to run.
One of these days I should launch another, longer attack on the conceits of ratings (but, of course, my livelihood doesn't depend on them!)
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It all costs money, I guess but even the current NZ system of PM costs an estimated $5m annually to run.
That sounds like a rort.
@ 3410
Well, I liked it, but fucking loud!(yep, forgot those plugs, but how could you tell with plugs in anyway?) Muffled. It really seems reliant on a full house to get the correct acoustics.
Thanks, my friends were so jealous, kept getting "Biatch" by text :) ROCK AND GROHL!! -
That's Bastardos took my Daily Show away. Or Bastardoes... possibly.
Anyway, they haven't. It's just going back home, mkay?Hmm.... a titled superior pedant with a humour bypass.
Now its not often you see one of those.Not sure it's me with a sense of humour bypass here "andin"... Too obscure? Merely attempting to get across that your Daily Show hasn't gone at all.
It'll be back shortly on a different channel. One that has Southpark on it a lot.
Though if you don't have Sky you may miss it.
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It'll be back shortly on a different channel. One that has Southpark on it a lot.
Excellent. Now, where is Colbert?
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The current system of Peoplemeters could be improved (but not not made perfect) by increasing the size and diversity of the panel (eg to include folk in rental accommodation)
I'm pretty sure this already is the case actually - restricting it to people who own their own homes meant for a pretty big skew so now it does include those renting.
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Perhaps, just as we can now buy TVs with Freeview decoders in them, people could just be given the option of buying TVs with peoplemeters pre-installed =)
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I'm pretty sure this already is the case actually - restricting it to people who own their own homes meant for a pretty big skew so now it does include those renting.
I had heard talk of this but as the panel size has not been increased for some years, it would mean some redistribution. Overall, though, the demographics are heavily skewed towards the mum/dad/two kids family--which is one reason the weekly ratings follow of very predictable pattern of News/Fair Go/Close Up blah blah. You can see how vulnerable the system is , when some technical glitch occurs and they have to reissue a whole week's ratings.
The bigger problem, I feel, is that too many in the business take ratings at face value, without really knowing how they work (or don't work). I am all for other measurements of audience response eg children's progs such as What Now? regularly get fairly insignificant ratings for their target audience (used to be around 6-8). Better measures are their daily mailbag (letters and drawings), emails, 'tele-ops', responses to competitions etc.
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Pip,
Pip here from Campbell Live. I'd like to express my anger and horror at how Damian Christie has continued to misrepresent the situation regarding our show.
I'm also concerned at the credibility of a former Close-Up reporter blogging nonsense about our show and his relationship with the Herald on Sunday and its staff.
Damian could have come to me for a response but never bothered. (His source would presumably have my cellphone number).
Ian Audsley has never "rocked into my office" demanding we increase our ratings. He has only been supportive. Nor am I concerned about my job or the jobs of those on my team. I find that insulting. John Campbell is the hardest working host I have worked with and has proven he is the best interviewer the country. Damian's comments have been defamatory and inflammatory. The Herald on Sunday story was a beat-up and rest assured the Clive team will continue to produce current affairs far beyond the April deadline Damian has conjured up. -
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John Campbell is the hardest working host I have worked with and has proven he is the best interviewer the country.
Oh yes, you've dredged that up from my memory. Insightful interviews on important subjects...
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The Herald on Sunday story was a beat-up and rest assured the Clive team will continue to produce current affairs far beyond the April deadline Damian has conjured up.
Well, with that I hope you served the HOS as well. That there sounded like fighting words!
FWIW I like J.C, just some of the stories aren't always as topical a current affair as I'd wish. e.g. Politics never seem to get the scrutiny they deserve. IMHO. -
Oh yes, you've dredged that up from my memory. Insightful interviews on important subjects...
But that's not a list of Campbell's interviews, George.
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Help! Idly watching One - Close Up seems to have devoted two segments to a raving nutter who thinks Doc is communist and wants to farm weka, kiwi and other endangered species for food ... Sainsbury et al dragged two reluctant Doc bigwigs into interviews and took it seriously. He mentioned China: panda burgers? Oh dear. It wasn't a skit was it?
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Pip, thank you for coming here and making your views known.
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Though if you don't have Sky you may miss it.
Ya see there's the rub, my budget, and unavailable in your area.
Oh the iniquities of the digital age.
If I give Sky a dollar a week can I just have the one show?
Thats sounds pathetic, honestly, I'll survive. -
Cecelia, we have to hope that the Minister for Conservation wasn't watching - just the type of hare-brained bollocks she might try to implement.
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Sorry to harp on but Close Up is still polling the punters - results just out 85% say yes - we should farm our endangered species. In light of the TERRIBLE content of the show, that is horrifying.
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