Hard News by Russell Brown

Read Post

Hard News: Media data

42 Responses

First ←Older Page 1 2 Newer→ Last

  • Tom Beard,

    more than a quarter of New Zealanders look at "sites with sexual content" at least occasionally

    Or perhaps more accurately, "admit to looking at".

    Wellington • Since Nov 2006 • 1040 posts Report Reply

  • George Darroch,

    The divides are soft, and narrowing. However, there's a vast difference in internet media consumption rates across individuals and this is reflected in demographic data. The high cost of data, particularly on mobile devices where it is very costly, means that actual use may be much less than some of these figures suggest.

    WLG • Since Nov 2006 • 2264 posts Report Reply

  • Rich of Observationz,

    media are likely to fare better in the hands of companies which actually want to make media

    I can think of only two organisations in the semi commercial old media space* to which that applies - the Scott Trust and the BBC (and the latter comes under frequent, well-documented pressure to promote the interests of the UK government).

    For all the others, their motivation is around making money, propagating a political line, or a synergistic combination of both. (As in Murdoch's UK media interests - corrupting politicians to enable his papers to behave as they wish and thence corrupt more politicians).

    * Obviously you have Wikipedia and others outside that traditional space.

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

  • Russell Brown, in reply to George Darroch,

    Damn, I forgot to note that next year the WIP team will finally be trying to pull together some insight around disability and internet use. That will be interesting.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Samuel Scott,

    I think there is huge difference in the engagement of the audience with a stream compared to the terrestrial audience (which makes it sound like streamers are in space...um). If you're streaming something you are making a conscious decision to be there. And those single ads that pop up 3 times in a show, well seeing as there is generally only one ad I actually watch them, as opposed to on TV where I will always change channel instantly (or pause the tv, make a cuppa and then fast forward for the rest of the show).

    My longwinded point is this. For advertisers I think streams will come to be seen as pretty important, and in terms of creating NZ content with govt funding its reassuring that people are seeking it out.

    Anyone in advertising know how regarded ads are in streaming land these days?

    South Wellington • Since Feb 2008 • 315 posts Report Reply

  • Martin Lindberg,

    The New Zealand Media Ownership Report 2013 published by AUT’s Centre for Journalism, Media and Democracy.

    These are the same bright sparks that recently reported that a certain blog was visited every month by 760,000 people? It doesn't show a great understanding of web-site statistics, but maybe reporting on media ownership is less challenging for them.

    Whale Oil is New Zealand's most popular blog.

    Stockholm • Since Jul 2009 • 802 posts Report Reply

  • Russell Brown, in reply to Martin Lindberg,

    These are the same bright sparks that recently reported that a certain blog was visited every month by 760,000 people? It doesn't show a great understanding of web-site statistics, but maybe reporting on media ownership is less challenging for them.

    Whale Oil is New Zealand's most popular blog.

    Oh god. That's shocking. I confess, I saw that in the report, but my brain read what it should have said: which is that it's actually the number for visits, rather than unique visitors. (And even that's probably bullshit, as most web stats are.)

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Martin Brown, in reply to Russell Brown,

    That Whaleoil stat makes me want to pack up and move somewhere.

    Auckland • Since Mar 2013 • 137 posts Report Reply

  • peter mclennan,

    any mention in NZ On Air's report of the massive loss of regionally funded content, with the digital switchoff, after the govt made no provision for regional tv in the switchover? That is such a huge story. All those folk who love to trumpet on about the importance of public broadcasting need to wake up to that one.

    AK Central • Since Nov 2006 • 159 posts Report Reply

  • Laurence Millar, in reply to Russell Brown,

    Don't forget that WIP data is based on landline survey and therefore masks the divide:

    A. There is a huge Venn diagram overlap of low income households and no landline households.

    B. The number one reason for non-connection in the WIP survey is affordability.

    C. So non-connection in no landline households is likely to be substantially higher than the WIP survey average.

    A+B=>C

    Since Feb 2011 • 8 posts Report Reply

  • Ian Dalziel, in reply to Russell Brown,

    which is that it’s actually the number for visits, rather than unique visitors

    Core commenters each visiting the site (or refreshing the page?) 20-50 times a day soon mounts up...

    Christchurch • Since Dec 2006 • 7950 posts Report Reply

  • Russell Brown, in reply to Laurence Millar,

    Don't forget that WIP data is based on landline survey and therefore masks the divide:

    And that would have been true until this year, but:

    This 2013 survey has a different sample structure than previous years in order to include New Zealanders without a landline. The questionnaire has also undergone substantial updating to keep pace with changing digital technologies. For these reasons, the present report focuses solely on the findings for 2013, and longitudinal analyses will be presented in a subsequent report next year.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Russell Brown,

    I've contacted Merja Myllylahti at JMAD who has acknowledged the error in the blog stats and will be re-publishing a corrected report asap.

    Unfortunately, the misapprehended Whaleoil number was aired as a fact this morning in Gavin Ellis's chat on Nine to Noon.

    Sigh.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Stephen Judd, in reply to Russell Brown,

    I’ve contacted Merja Myllylahti at JMAD who has acknowledged the error in the blog stats and will be re-publishing a corrected report asap.

    What's concerning is that 750,000 visitors would put WO in the same league as Stuff or the NZ Herald, and yet this didn't immediately strike people in the business as implausible. As far as I can tell in reality WO would have less than 5%, maybe 1% of the readership of NZ's major news sites.

    This really speaks to the myth of WO's influence.

    Wellington • Since Nov 2006 • 3122 posts Report Reply

  • BenWilson, in reply to Stephen Judd,

    This really speaks to the myth of WO’s influence.

    Well, I'm not sure readership is synonymous with influence. A paper like the Herald is not only read for the political news. Of people who love to read politics online, Slater would get a decent fraction, I'd think.

    Auckland • Since Nov 2006 • 10657 posts Report Reply

  • Andre Alessi,

    For context, my cat-gifs-and-bad-jokes Tumblr had the following in November:

    7,236 page views
    6,013 unique visits
    5,563 first time visits
    450 returning visits

    The majority occurred on a single day, when BuzzFeed linked to a post I reblogged (with a little more from a French online magazine called Brain the next few days.)

    Typically my stats are much less impressive (probably about 10% of those above) but getting traffic from a megasite like BuzzFeed can skew anything.

    ETA: Maybe I should get into cat scandal reporting? "Maru's lovechild!" "Lil Bub: Racist or Revolutionary?"

    Devonport, New Zealand • Since Nov 2006 • 864 posts Report Reply

  • Richard Grevers,

    This might be as good a thread as any to comment on the recent decline of the stuff mobile app.
    Until the recent changes, the 30 top stories were primarily National/World with a bit of sport and business thrown in. Stories would basically slide out the back as new ones hit, lasting about 24 hours on a busy news day, a couple of days on a slow one. It was a good way to keep up with the news, especially living with a 2GB/month data cap.
    Since the latest upgrade, there seems to be a basic split of 40% news (national/Intenrnational, business and tech), 30% sport, and 30% lifestyle, much of which is Aussie-sourced. Stories such as the secrets of great fingernails can linger for days, whereas news coverage is totally inadequate.
    There has also been a marked change in writing style from journalism to feature writing - even half the news stories read as though they belong in "New Idea".

    Is this just deliberately softening us up for the paywall? I certainly wouldn't pay for anything that risks being more of the above.

    New Plymouth • Since Jul 2011 • 143 posts Report Reply

  • Russell Brown, in reply to Stephen Judd,

    What’s concerning is that 750,000 visitors would put WO in the same league as Stuff or the NZ Herald, and yet this didn’t immediately strike people in the business as implausible.

    Quite!

    As far as I can tell in reality WO would have less than 5%, maybe 1% of the readership of NZ’s major news sites.

    Simon Lyall posted some numbers on the gulf between independent blogs and the major news sites on a recent thread here:

    Adding up the total NZ Blog stats shows perhaps 6 million page views (Whale Oil is up 1.5 million from September, probably due to Len Brown) and if we add in Public Address and a few other uncounted NZ-orientated blogs then I guess we might get to 8-10 million pageviews a month acroos the “NZ Blogosphere”.

    By contrast the advertising departments for the various major sites list:

    Herald: 15 million pageviews/week
    Stuff: 17 million pageviews/week
    TV3: 3.9 million pageviews/week
    TVNZ: 4 million pageviews/week

    eg 40 million page views per week or 160 million pageviews per month.

    In other words the main mainstream sites get 15 to 20 times the traffic of the NZ Blogosphere.

    And:

    This really speaks to the myth of WO’s influence.

    He got very abusive towards me today on Twitter after I got him to admit he knew the JMAD number was vastly wrong but still reproduced it without comment as the basis of a brag post.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • nzlemming, in reply to Russell Brown,

    He got very abusive towards me today on Twitter

    Well, that's a surprise, because you and he are so close.

    Waikanae • Since Nov 2006 • 2935 posts Report Reply

  • BenWilson, in reply to nzlemming,

    And he's usually such a nice bloke too.

    Auckland • Since Nov 2006 • 10657 posts Report Reply

  • James W,

    But it’s also important to keep these numbers in context: New Zealand’s Got Talent’s series total of 725,601 streams is less than the average 899,965 viewers it earned per broadcast episode.

    Yeah, but at least those 725,601 streams equate to 725,601 people, unlike the Nielsen ratings which is what, 600 homes across the entire country? I know which figure I put more stock in.

    Since Jul 2008 • 136 posts Report Reply

  • Kyle Matthews,

    Anyone in advertising know how regarded ads are in streaming land these days?

    I don't think it applies to ondemand, but the youtube adverts where you can click 'skip' on them after 5 seconds - massive feedback for the advertiser and the company doing their adverts as to whether people are actually sitting there and watching the advert or skipping it. This is new to online - TV we know that people avoid watching adverts in general, but we haven't tended to know which ones they deliberately watch.

    Since Nov 2006 • 6243 posts Report Reply

  • Rob Stowell,

    And it's a little embarrassing to admit but I've chosen to watch a few. Well targetted or just clever ads.

    Whakaraupo • Since Nov 2006 • 2110 posts Report Reply

  • Yamis,

    My wife gets angry with me when I try to fast forward through the ads when we've MY SKYed the news (which we do every day). It's about the only NZ TV she watches and she's from Korea so it's kind of like the only bit of commercial info she gets as the rest of her media experience is watching hours of Korean TV, internet guff etc :)

    I'd love to know just how many households in Auckland now don't watch any NZ TV at all, or SFA anyway. It must now have cracked 100,000 and counting. The language barrier fullstop will be the reason for a large number, but simply the choice of being able to watch TV from back home fairly easily must be big.

    One thing that is annoying is that the Asian TV channels on SKY are packaged up so you have to pay something like $50 a month for all of them (last time I looked). Why the hell would a Korean want to pay $50 a month for 2 channels alongside some Chinese and Japanese ones (when they don't speak those languages)??? Especially when they can get the same content that's on them virtually for free through the net.

    Catch up Sky and get your third party providers to unbundle their shit and work out how to produce a useful, cheap product. Maybe they could even get relevant local advertisers in the mix.

    Since Nov 2006 • 903 posts Report Reply

  • Russell Brown, in reply to Yamis,

    Catch up Sky and get your third party providers to unbundle their shit and work out how to produce a useful, cheap product. Maybe they could even get relevant local advertisers in the mix.

    Ha. You said “Sky” and “unbundle” in the same sentence.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

First ←Older Page 1 2 Newer→ Last

Post your response…

Please sign in using your Public Address credentials…

Login

You may also create an account or retrieve your password.