Public Address | Cafe | Hard News: Media data

Kyle Matthews

Fri, 24 Jan 2014 15:50:25 +1300

If leaving it to the market worked, wouldn’t some other country have tried it?

I'm not saying 'just leave it to the market'. Just I think that if the government created an environment where it was an option for a second Pay TV provider to come in and compete, we'd…

Sacha

Tue, 07 Jan 2014 13:47:57 +1300

If leaving it to the market worked, wouldn't some other country have tried it?

Kyle Matthews

Tue, 07 Jan 2014 12:43:25 +1300

or regulation, like other countries have.

You could do. I guess I don't really see why a competitor in the market wouldn't fix most of these problems. Maybe it's impractical in such a small market for a second company to invest in the content in a significant way.

Sacha

Fri, 03 Jan 2014 20:01:59 +1300

or regulation, like other countries have.

Kyle Matthews

Fri, 03 Jan 2014 19:28:23 +1300

That’s like a record company claiming singles would cost the same as albums if people were allowed to buy them separately.

Up until a few years ago, you couldn't buy most of the songs on the album individually, the only ones you could buy individually were the two or three…

Geoff Lealand

Thu, 02 Jan 2014 19:19:37 +1300

I got a similar letter from them. Must be their stock standard response.
It is a load of cobblers to claim that 'most companies ... In the same manner'. Only where there is a complete monopoly and nil competition for lay services.

I recently was sent a market research survey…

linger

Thu, 02 Jan 2014 18:22:38 +1300

Dunno what Sky actually deliver. (Yamis?) Yes, “Other Chinese” is not a very helpful category, so I’d expect them to ignore that.
the South Asian languages are so heavily skewed towards Hindi.
That’s been increasing recently. The number of self-reported Hindi speakers in NZ tripled between 1996 & 2006. But speaker…

Chris Waugh

Thu, 02 Jan 2014 17:21:14 +1300

So do they split their Chinese-language programming roughly equally between Cantonese and Mandarin (because 'Other Chinese' is about as meaningful as 'Other Germanic', but Mandarin is at least the national language of both the PRC and RoC and, I believe, taught in Singaporean schools), or do they take the common…

linger

Thu, 02 Jan 2014 15:58:19 +1300

Underneath all Sky’s “quality product” bullshit, it’s just audience demographics.

2006 NZ census figures for Asian languages above 0.25% of population (totals rounded to nearest 100):
Hindi 44,600 = 1.2%; Cantonese 44,200 (1.2%); Mandarin 41,400 (1.1%); other Chinese 38,100 (1.0%); Korean 27,000 (0.7%); Japanese 20,900 (0.6%); Gujarati 15,900 (0.4%); Tagalog…

Sacha

Tue, 31 Dec 2013 08:56:31 +1300

That's like a record company claiming singles would cost the same as albums if people were allowed to buy them separately.

And without a government prepared to regulate broadcasters like every other civilised nation does, Sky know they can get away with crap like this.

Yamis

Tue, 31 Dec 2013 01:48:02 +1300

and here is the response. Basically the same one I got 3 years ago.

"Thanks for your email.

We are aware that not every subscriber has the same viewing requirements, and because of the way we package our programming we are not able to supply the exact mix of channels…

Kumara Republic

Sun, 29 Dec 2013 12:10:33 +1300

And the other thing I've noticed with SKY – watching it from my folks' place up north – is that sport seems to make up most of what passes for local content on it. Little if any proper drama or docos like you get on HBO, unless TVNZ Heartland counts,…

Kumara Republic

Sat, 28 Dec 2013 13:10:57 +1300

One of the biggest failures of the last Labour govt (remember them?) was their inability or unwillingness to reign in and regulate monopolistic Sky.

And by the time they did get round to it, they got voted out of office. Their other big failure was trying to have it both…

Geoff Lealand

Sat, 28 Dec 2013 11:42:59 +1300

One of the biggest failures of the last Labour govt (remember them?) was their inability or unwillingness to reign in and regulate monopolistic Sky. Maharey needed to be braver but I guess it has difficult when you have a full-time lobbyist (Tony O'Brien) in the house, smoozing and giving favours…

Yamis

Sat, 28 Dec 2013 11:29:26 +1300

What makes it worse is you CAN subscribe to the French channel (France 24) on it's own for $7 a month.

The WTV package is separate to SKY. You watch it through your MYSKY decoder but the money is going to WTV who have bundled up the 10 channels. You…

Sacha

Sat, 28 Dec 2013 08:33:03 +1300

When you're overseen by chumps, tokenism like that is enough to stop them regulating like every civilised nation does. 'See we's got some channels for the Asians'.

Yamis

Sat, 28 Dec 2013 02:11:34 +1300

It's so frustrating. The package that has the 'Asian' channels is World TV. They are provided by World TV (WTV), not SKY, so when I asked SKY why they weren't available as separate channels based on you know LANGUAGE!!! they said, "oh there's nothing we can do about it, World…

Russell Brown

Fri, 27 Dec 2013 09:35:43 +1300

Catch up Sky and get your third party providers to unbundle their shit and work out how to produce a useful, cheap product. Maybe they could even get relevant local advertisers in the mix.

Ha. You said “Sky” and “unbundle” in the same sentence.

Yamis

Thu, 26 Dec 2013 23:09:02 +1300

My wife gets angry with me when I try to fast forward through the ads when we've MY SKYed the news (which we do every day). It's about the only NZ TV she watches and she's from Korea so it's kind of like the only bit of commercial info she…

Rob Stowell

Thu, 26 Dec 2013 20:14:29 +1300

And it's a little embarrassing to admit but I've chosen to watch a few. Well targetted or just clever ads.

Kyle Matthews

Thu, 26 Dec 2013 19:49:34 +1300

Anyone in advertising know how regarded ads are in streaming land these days?

I don't think it applies to ondemand, but the youtube adverts where you can click 'skip' on them after 5 seconds – massive feedback for the advertiser and the company doing their adverts as to whether people…

James W

Tue, 03 Dec 2013 22:18:01 +1300

But it’s also important to keep these numbers in context: New Zealand’s Got Talent’s series total of 725,601 streams is less than the average 899,965 viewers it earned per broadcast episode.

Yeah, but at least those 725,601 streams equate to 725,601 people, unlike the Nielsen ratings which is what, 600…

BenWilson

Tue, 03 Dec 2013 20:36:26 +1300

And he's usually such a nice bloke too.

nzlemming

Tue, 03 Dec 2013 19:13:54 +1300

He got very abusive towards me today on Twitter

Well, that's a surprise, because you and he are so close.

Russell Brown

Tue, 03 Dec 2013 14:49:25 +1300

What’s concerning is that 750,000 visitors would put WO in the same league as Stuff or the NZ Herald, and yet this didn’t immediately strike people in the business as implausible.

Quite!

As far as I can tell in reality WO would have less than 5%, maybe 1% of the…

Richard Grevers

Tue, 03 Dec 2013 14:26:11 +1300

This might be as good a thread as any to comment on the recent decline of the stuff mobile app.
Until the recent changes, the 30 top stories were primarily National/World with a bit of sport and business thrown in. Stories would basically slide out the back as new ones…

Andre Alessi

Tue, 03 Dec 2013 14:16:42 +1300

For context, my cat-gifs-and-bad-jokes Tumblr had the following in November:

7,236 page views
6,013 unique visits
5,563 first time visits
450 returning visits

The majority occurred on a single day, when BuzzFeed linked to a post I reblogged (with a little more from a French online magazine called Brain the…

BenWilson

Tue, 03 Dec 2013 13:38:38 +1300

This really speaks to the myth of WO’s influence.

Well, I'm not sure readership is synonymous with influence. A paper like the Herald is not only read for the political news. Of people who love to read politics online, Slater would get a decent fraction, I'd think.

Stephen Judd

Tue, 03 Dec 2013 13:14:43 +1300

I’ve contacted Merja Myllylahti at JMAD who has acknowledged the error in the blog stats and will be re-publishing a corrected report asap.

What's concerning is that 750,000 visitors would put WO in the same league as Stuff or the NZ Herald, and yet this didn't immediately strike people in…

Russell Brown

Tue, 03 Dec 2013 12:46:33 +1300

I've contacted Merja Myllylahti at JMAD who has acknowledged the error in the blog stats and will be re-publishing a corrected report asap.

Unfortunately, the misapprehended Whaleoil number was aired as a fact this morning in Gavin Ellis's chat on Nine to Noon.

Sigh.

Russell Brown

Tue, 03 Dec 2013 07:54:35 +1300

Don't forget that WIP data is based on landline survey and therefore masks the divide:

And that would have been true until this year, but:

This 2013 survey has a different sample structure than previous years in order to include New Zealanders without a landline. The questionnaire has also undergone…

Ian Dalziel

Tue, 03 Dec 2013 07:35:15 +1300

which is that it’s actually the number for visits, rather than unique visitors Core commenters each visiting the site (or refreshing the page?) 20-50 times a day soon mounts up...

Laurence Millar

Tue, 03 Dec 2013 05:37:36 +1300

Don't forget that WIP data is based on landline survey and therefore masks the divide:

A. There is a huge Venn diagram overlap of low income households and no landline households.

B. The number one reason for non-connection in the WIP survey is affordability.

C. So non-connection in no landline…

peter mclennan

Mon, 02 Dec 2013 20:44:47 +1300

any mention in NZ On Air's report of the massive loss of regionally funded content, with the digital switchoff, after the govt made no provision for regional tv in the switchover? That is such a huge story. All those folk who love to trumpet on about the importance of public…

Martin Brown

Mon, 02 Dec 2013 19:29:49 +1300

That Whaleoil stat makes me want to pack up and move somewhere.

Russell Brown

Mon, 02 Dec 2013 17:36:28 +1300

These are the same bright sparks that recently reported that a certain blog was visited every month by 760,000 people? It doesn't show a great understanding of web-site statistics, but maybe reporting on media ownership is less challenging for them.

Whale Oil is New Zealand's most popular blog.

Oh god.…

Martin Lindberg

Mon, 02 Dec 2013 17:19:48 +1300

The New Zealand Media Ownership Report 2013 published by AUT’s Centre for Journalism, Media and Democracy.

Samuel Scott

Mon, 02 Dec 2013 16:48:07 +1300

I think there is huge difference in the engagement of the audience with a stream compared to the terrestrial audience (which makes it sound like streamers are in space...um). If you're streaming something you are making a conscious decision to be there. And those single ads that pop up 3…

Russell Brown

Mon, 02 Dec 2013 16:02:09 +1300

Damn, I forgot to note that next year the WIP team will finally be trying to pull together some insight around disability and internet use. That will be interesting.

Rich of Observationz

Mon, 02 Dec 2013 13:32:03 +1300

media are likely to fare better in the hands of companies which actually want to make media

I can think of only two organisations in the semi commercial old media space* to which that applies – the Scott Trust and the BBC (and the latter comes under frequent, well-documented pressure…

George Darroch

Mon, 02 Dec 2013 13:17:56 +1300

The divides are soft, and narrowing. However, there's a vast difference in internet media consumption rates across individuals and this is reflected in demographic data. The high cost of data, particularly on mobile devices where it is very costly, means that actual use may be much less than some of…

Tom Beard

Mon, 02 Dec 2013 12:27:14 +1300

more than a quarter of New Zealanders look at "sites with sexual content" at least occasionally

Or perhaps more accurately, "admit to looking at".

Public Address

Mon, 02 Dec 2013 12:27:14 +1300

Discussion from blog post.