Hard News by Russell Brown

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Hard News: A cog in the Mediaworks machine

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  • David Hood,

    Dunedin • Since May 2007 • 1445 posts Report Reply

  • llew40, in reply to Danielle,

    Oh fair point, I dont think I was suggesting that this is an entirely new thing. More that at least *some* of the criticism of Scout seems to miss the point that plenty of New Zealanders like this stuff.

    Since Nov 2012 • 140 posts Report Reply

  • Joe Wylie, in reply to David Hood,

    Daniel Defoe was imprisoned for his gossip column writing in 1703

    Perhaps being a cheerleader for capitalist self-interest goes with the gossip-columnist thing. When Robinson Crusoe eventually returns to civilisation he learns that his prudent investments made years beforehand have effectively set him up for the remainder of his life. This discovery is presented as an emotional high point, with the former castaway so overcome by a sense of self-congratulation that he needs to take a wee lie down.

    Rachel Glucina is going to be leading a small but perfectly formed team to dominate entertainment news in New Zealand and beyond.

    "Small but perfectly formed" used to be a favourite phrase of Metro founder Warwick Roger, both in and out of his Felicity Ferret frock.

    flat earth • Since Jan 2007 • 4593 posts Report Reply

  • Berinthia Binnie, in reply to llew40,

    So …. what does it say if shallow recycled entertainment news is popular in NZ?

    It says Keewees prefer Kool-Aide over Raro.

    Since Sep 2015 • 23 posts Report Reply

  • Ian Dalziel, in reply to Danielle,

    “shallow recycled entertainment news” has been a huge feature of mass media since it began!

    Even that Bible blockbuster was all who’s begetting who…

    ;- )

    </gets monochrome coat and leaves>

    Christchurch • Since Dec 2006 • 7950 posts Report Reply

  • Ian Dalziel, in reply to Berinthia Binnie,

    keeping up with the Joneses...

    Kool-Aide over Raro...

    ... strictly 'Tonga in chic' I hope...

    ;- )

    Christchurch • Since Dec 2006 • 7950 posts Report Reply

  • Berinthia Binnie, in reply to Ian Dalziel,

    … strictly ‘Tonga in chic’ I hope…

    EXCLUSIVE: Influential Jung NZ'da Max Key! models Ezibuy Resortwear Summer 15/16

    Since Sep 2015 • 23 posts Report Reply

  • chris,

    Sorry I'm late to this discussion, I've been up to my ears registering Twitter accounts to fake follow Scout.

    Mawkland • Since Jan 2010 • 1302 posts Report Reply

  • Ross Mason,

    | Scout Assoc preparing to boil “SCOUT” in paper bag. Seems they have dib dib dibs on that one…..maybe

    Hmmmm……

    Scout Association of New Zealand Amendment Act 1967
    Private Act 1967 No 3
    Date of assent 24 November 1967
    Commencement 24 November 1967

    5 Restriction on use of names
    • (1)Except with the consent of the Governor-General in Council and subject to the provisions of this section, no association of persons, whether incorporated or not, shall exercise the functions for which it is formed under the name “Scout Association” or under a name that contains those words or the words “Scout” or “Boy Scout”.
    (2)Where any enactment provides for the registration of any association of persons, the registering authority shall refuse registration if in the opinion of that authority the use of the name by which the association desires to be registered is prohibited by subsection (1).
    (3)Every incorporated association that does any act in contravention of any of the provisions of this section commits an offence and is liable to a fine not exceeding $100 and, if the offence is a continuing one, to a further fine not exceeding $10 for every day on which the offence has continued.
    (4)Where any unincorporated association of persons does any act in contravention of this section, every member of the association shall be deemed to have committed an offence and shall be liable to a fine not exceeding $20 and, if the offence is a continuing one, to a further fine not exceeding $4 for every day on which the offence has continued.
    (5)Nothing in this section shall apply to the Corporation or to any association of persons that is a member of or is affiliated to the Corporation or to any branch of such an association.
    (6)Nothing in this section shall apply to the use by any association registered, before the passing of this Act, under any enactment of any name that was in use in New Zealand by that association on the passing of this Act.

    Upper Hutt • Since Jun 2007 • 1590 posts Report Reply

  • Rich of Observationz,

    I hope nobody dobs my hairdresser in?

    But is a business an “association of persons”. And why do they have this legal protection, over and above trademark law?

    I see there’s a $40 fine for wearing an unauthorised Scout badge… Dib dib dib

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

  • Alfie,

    The name of Mediaworks' new venture has upset the NZ Scout Association whose values of "have respect, do what is right, and be positive" do not align with Glucina's "sex, scandal and gossip" offerings. The Association is taking legal advice.

    Dunedin • Since May 2014 • 1438 posts Report Reply

  • Lucy Telfar Barnard, in reply to Rich of Observationz,

    I hope nobody dobs my hairdresser in?

    Ooo, I wonder if we have the same haircut? But I doubt it. Annabel’s too awesome to allow that. Now I just wish I’d thought to suggest to her that she get the domain name.

    Wellington • Since Nov 2006 • 585 posts Report Reply

  • Sacha,

    Seems a small faction of right-wing Aucklanders has some talent for getting others to fund their megaphones. Troughers.

    Ak • Since May 2008 • 19740 posts Report Reply

  • Ian Dalziel, in reply to Alfie,

    The name of Mediaworks’ new venture has...

    ...merely to add an 'i' to be an anagram of 'coitus'!
    Coincidence? Or not...?

    Christchurch • Since Dec 2006 • 7950 posts Report Reply

  • Dave Waugh, in reply to Russell Brown,

    Update: The account is unlocked again, with the explanation that they’re trying to get rid of fake followers.

    Am I alone in taking that as a "purging all who dare take issue with anything I say" response?

    “Small but perfectly formed” used to be a favourite phrase of Metro founder Warwick Roger, both in and out of his Felicity Ferret frock.

    Also a heavily used phrase under the tenure of Mr Ralston who I see is a fave of snout.

    Wellington • Since Nov 2006 • 98 posts Report Reply

  • Joe Wylie, in reply to Dave Waugh,

    There was also "small but powerful", which was never applied to people, only to BMWs.

    flat earth • Since Jan 2007 • 4593 posts Report Reply

  • Russell Brown, in reply to Dave Waugh,

    Am I alone in taking that as a "purging all who dare take issue with anything I say" response?

    No, it appears they actually had nearly 50% fake followers, very suddenly.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • chris, in reply to Russell Brown,

    Don’t people usually pay to generate the illusion of popularity? At the end of day 2 they still only have about 1/3 the number of followers as Scoutsnz. As a non-user I don’t see the benefit of their culling them and publicising that.

    Mawkland • Since Jan 2010 • 1302 posts Report Reply

  • Trevor Nicholls, in reply to Dave Waugh,

    "small but perfectly formed" was the way Private Eye mocked Donald Trelford, editor of the Observer from 1975, whenever it referred to him (which was practically every issue while I was in the UK through the 1980s).

    Wellington, NZ • Since Nov 2006 • 325 posts Report Reply

  • stever@cs.waikato.ac.nz, in reply to Ian Dalziel,

    I reckon they could be tricked into renaming as the somewhat trendy "iScout"...worth a try? :)

    Hamilton • Since Nov 2006 • 73 posts Report Reply

  • Russell Brown, in reply to Trevor Nicholls,

    "small but perfectly formed" was the way Private Eye mocked Donald Trelford, editor of the Observer from 1975, whenever it referred to him (which was practically every issue while I was in the UK through the 1980s).

    Yes, many of The Ferret's catchphrases in Metro were verbatim from Private Eye.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Russell Brown,

    A very interesting Stop Press story on Scout.

    They talk to Glen Kyne, director of integrated content at Mediaworks:

    At present, the display ads on the site are promoting the upcoming season of The Block NZ and other MediaWorks assets (there's also an ad for the movie Everest). Cross promotion is a big part of its remit, he says, but display advertising is not the main focus. Instead, he says it will be concentrating on native advertising and integrating brands into Scout TV.

    He says this is the first time MediaWorks has really done native advertising properly. Its integration team has plenty of experience working brands into TV shows, although he says there are often restrictions with licensed formats like The Block. And its radio arm does it every day, he says, and has been doing it for years. So it’s not a huge stretch to bring that discipline online and “work with brands that want to tell their story” in a way that makes sense to Scout's audience.

    Well, they're being upfront about it. I can see why no one wanted it anywhere near the newsroom.

    Auckland • Since Nov 2006 • 22848 posts Report Reply

  • Alfie, in reply to Trevor Nicholls,

    "small but perfectly formed" was the way Private Eye mocked Donald Trelford, editor of the Observer from 1975, whenever it referred to him (which was practically every issue while I was in the UK through the 1980s).

    Ah... Private Eye. Now we're talking real satire, crafted with integrity and humour. If I remember correctly they initially coined the phrase for Sunday Times editor Harold Evans then used it quite freely to denigrate any person of lesser stature who was in their sights. I don't think Cook & Ingrams had anything in particular against short people, but the phrase took on a life of its own.

    Likewise expressions such as "Ugandan relations" (extra-marital sex), and "Tired and emotional" (pissed) became an integral part of the Eye lexicon. I was a happy subscriber for many years.

    Dunedin • Since May 2014 • 1438 posts Report Reply

  • Rich of Observationz, in reply to Lucy Telfar Barnard,

    I wonder if we have the same haircut

    You have a lilac mullethawke as well?

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

  • Rich of Observationz, in reply to Russell Brown,

    And its radio arm does it every day, he says, and has been doing it for years

    Is that the same as payola?

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

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