Field Theory: How's that working out for you? Being clever?
445 Responses
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BenWilson, in reply to
This promotion is at serious risk of alienating (or at least depressing) members of society who are going through a bit of a dry spell.
Yes, I'm now scared to allow any ads on TV (thank God for MySky), in case my wife sees them.
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Not a photoshop:
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Video as above, plus attribute-to-Telecom-guy quote.
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Sacha, in reply to
speechless
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Barrytrevorbruce, in reply to
Ha ha...yeh sorry, not funny at all, call me a hater...but this is STUPID!!!!!!!!!
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Oh sweet mother of Beelzebub!
And is it just me, or does Fitzy look disturbingly like John Key in some of those frames?
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Bart Janssen, in reply to
does Fitzy look disturbingly like John Key in some of those frames?
Ah so that's why it looks photoshopped - it originally was John Key.
At least until Paula told him what big pink fists get used for in West Auckland.
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Statistical sampling from our lab (n=3)
"That's. Just. Wrong."
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Sacha, in reply to
does Fitzy look disturbingly like John Key
sounds really similar, with the slurring and all
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People who were at the Auckland OGB might like to contemplate this:
- who did Russell use to try to put us off sex?
- who's the Minister for the Rugby World Cup?
Co-incidence? Probably. -
Danielle, in reply to
At least until Paula told him what big pink fists get used for in West Auckland.
I am apparently missing out on some fun local activities.
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So this is now what marketing is....come up with some stupid and slightly offensive campaign that is going to cause some outrage, so it's all over social media and then radio and then TV...but not offensive enough so that you can tell people to "lighten up" and "get a sense of humour". This is just embarassing and stupid and should never have been allowed to be associated with the All Blacks. MAKE IT STOP
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That logo is a bit disturbing: it seems to imply that abstinence involves tucking one's bits away. Our fucking ourselves from the outside in.
On the assumption that this is not all a massive wind-up (and I'm expecting Jeremy Wells to pop into frame at any moment), there are actually some serious issues underlying all the laughably bad ideas here. I know it's all supposed to be jokey, but it's still an expression of a deep strain of sex-negativity in our culture. Sex is frivolous, a temptation, a distraction from the serious business of ... well, of watching men stick their heads between other men's thighs, but that's for another thread.
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Fitzy in a giant pink bumper car shaped as a fist for the All Black abstain campaign
May I suggest any readers contemplating following this advice to be sure to remove all rings, bangles and wristwatches first and lube well. I fear for those on the receiving end of such a promotion.
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absit omen…
I can see the brainstorming session now…
“Let’s come up with a promotion based around
words that start with abs!”
“Oh, right, like short for the All Blacks, brilliant!”
“But we can’t use words that imply sudden departure
like absquatulation, or absence, abscond or abscess, even”
“oooh, I know, abstemious sounds good…”
“Hell no, we don’t want the sponsors products undrunk!”
“So I guess abstract is too insubstantial, then…”
“…and esoteric, abridge too far in fact.”
“How about something absurd, like abstinence,
just like those stoic and Spartan Greeks.”
“Hmmm, I think Lysistrata was about women?”
“I guess this is a kind of pally Polynesian war…
“And whose gonna know…”
“…those Greeks were big on sportsmen and mens’ sports
Sean Fitzpatrick and Patrick fits Sean and all that…”
“Super, classical, I love it and it’s delightfully abstruse as well!”“Now where can we get a dodgy pink dodgem car…”
“…shaped like a fist with a docking ring on one finger?”“God, we’re good!”
“5 minutes, that’s a record – how much shall we charge?”
<Kaching>[afterthought: - maybe it's a case of Chinese Whispers
and the way NZ will win is if the abs train ...] -
Steve Barnes, in reply to
So this is now what marketing is....
Indeed. The whole Adidas debacle was, in my opinion, just a marketing ploy. The $220 RRP was just that, a recommended retail price. I would guess, going on past experience in th retail sector, that the wholesale price would be around $50-55 allowing a resale mark-up of 150%. A retailer could afford to "drop" the RRP and still make a fair profit as turnover would increase as a result of the extra publicity caused by the "outrageous" price calculating that the "once in a lifetime chance" to own such a shirt would outweigh the negative perception.
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Steve Barnes, in reply to
“But we can’t use words that imply sudden departurelike absquatulation, or absence, abscond or abscess, even”“oooh, I know, abstemious sounds good…”“Hell no, we don’t want the sponsors products undrunk!”“So I guess abstract is too insubstantial, then…”
You forgot Acrylonitrile butadiene styrene (ABS)
The all plastic all blacks...
Or anti-lock braking system (ABS, from German: Antiblockiersystem)
This thing could run without skidmarks. -
giovanni tiso, in reply to
I don't get the relentless negativity, I really don't.
You don't say! :-)
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giovanni tiso, in reply to
Not a photoshop:
Okay. First off: that could have come with a warning of some kind, no? Secondly: is it me, or are we only being asked to abstain from getting it on with the opposite sex? Because that would open interesting possibilities.
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Sacha, in reply to
allowing a resale mark-up of 150%
you're thinking of fruit and veges :)
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Craig Ranapia, in reply to
I don’t get the relentless negativity, I really don’t.
Neither do I – really, I don’t care but I’m sure there are plenty of folks out there who are (inexplicably) equally indifferent to the pending arrival of Torchwood: Miracle Day and the return of Doctor Who.
But, Jesus, bullshit like this and the Adidas non-troversy ( don't buy the fucking thing ) really isn’t doing much to enhance my RWC-related zen.
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Ian Dalziel, in reply to
You forgot Acrylonitrile butadiene styrene (ABS)
The all plastic all blacks...Yeah, I know, I also left out the classic 6-pack abs as well...
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Telecom: "We are using tongue and cheek humour".
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giovanni tiso, in reply to
really, I don’t care but I’m sure there are plenty of folks out there who are (inexplicably) equally indifferent to the pending arrival of Torchwood: Miracle Day and the return of Doctor Who.
I have yet to see ads for those shows suggesting that it’s your moral duty to watch them. One I got in my inbox today concerning the RWC – a spin off from SKY’s abhorrent military-themed campaign – ended with the words “Do it now cupcake.” To which I mentally responded “fuck off, arsehole”. Must be my relentless negativity.
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Hadyn Green, in reply to
sounds really similar, with the slurring and all
I thought I was the only one who noticed that
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