Posts by Russell Brown
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Hard News: About Campbell Live, in reply to Dylan Reeve,
Oh, maybe that’s the cat stories?
This is a programme that went worldwide viral with dogs driving cars.
That was actually a really good example of the simple reality of working with comms people on shows like this.
Consumer PR companies hit 7pm producers constantly with pitches – it's where a lot of the part-three stories you see originate. And Campbell Live went through a bad patch where it occasionally featured three PR-driven stories out of three, often touting the product without any real scrutiny.
On the other hand, the driving dogs were an SPCA marketing stunt that worked for everyone concerned.
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Hard News: About Campbell Live, in reply to Rich of Observationz,
It’s true Steve:
Or to quote Homer Simpson, "It's funny because it's true."
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Some interesting graphs and commentary from Throng regarding One News, 3 News, Seven Sharp and Campbell Live over time:
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Hard News: About Campbell Live, in reply to Stephen Judd,
I don’t understand why a body like NZ On Air can’t replace the work that these public broadcasters do by funding appropriate shows.
A potential problem with piecemeal, show by show funding, is that it’s hard for talent to develop and expertise to build up. Such funding is inherently insecure and short term. It’s an issue in many sectors where the product is complex and cultural and improves with practice (see for example science funding).
The much greater problem, as Sacha notes above, is getting the programmes broadcast. Nothing can be funded without a broadcast commitment, and broadcasters won't commit to screening something, especially in prime time, that doesn't suit their commercial needs.
One effect of this is the shutting out of older viewers, who are of little interest to advertisers. They were the people most disenfranchised when TVNZ 7 closed down.
There actually is no substitute for a public broadcaster.
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This just in from Mediaworks:
CLARIFICATION – Jono and Ben and Campbell Live
There is on-going speculation that the Jono and Ben show is being considered as a possible replacement for Campbell Live. This seems to be based on a fabrication by the Herald and has unfairly led to significant negativity towards Jono Pryor, Ben Boyce and the rest of the Jono and Ben team.
For the avoidance of doubt, MediaWorks Corporate Counsel, Alex Nicholson makes the following statement:
"The statement in John Drinnan’s articles in relation to the Jono and Ben show, which is attributed to “TV3 bosses”, is a complete fabrication and is not based on fact. Jono and Ben has never once been mentioned in any MediaWorks management forum, discussion or document as a possible replacement for Campbell Live. ”
You will note that statement comes from Mediaworks' corporate counsel .
Sounds like things are getting legal up in there.
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Hard News: About Campbell Live, in reply to Kumara Republic,
Either it’s too far down the commercial path to fix, as opposed to starting from scratch.
Huge parts of that organisation are irrelevant to public broadcasting. Sell it, start from scratch.
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Hard News: About Campbell Live, in reply to Hilary Stace,
How TV news used to be. Imagine sticking an ad break or sponsor’s message into this. From the day after the 10 April 1968 storm.
Let's be fair here. When the February earthquake struck, TV3's decision to just broadcast Hamish Clark unedited as he did the journalistic basics amid the shock and chaos was extraordinary – and Clark thoroughly deserved the Canon Media Award he won for his work that day.
By contrast, TVNZ decided to send down young, inexperienced "stars" who were completely overwhelmed.
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Hard News: About Campbell Live, in reply to Craig Ranapia,
I thought it was both. “What are the legitimate stories of genuine broad public inerest the other bastards aren’t telling, or telling well and in-depth?” Not only sounds like a good editorial imperative, but identifying a gap in the market you can fill.
The rest of the country had lost interest in Christchurch's problems. Campbell used to actually get complaints about doing so much on Christchurch.
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Hard News: About Campbell Live, in reply to Hilary Stace,
I thought only live watching got counted in the stats they are quoting? Not delayed or on demand.
Nielsen measures live viewing (with a sample of 600 Peoplemeter households) and also time-shifted viewing, via a smaller panel.
On-demand viewing over the internet is measured separately by the broadcasters and third-party companies. But it's still typically a fraction of the broadcast audience.
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Hard News: About Campbell Live, in reply to Bart Janssen,
Of course at its current value it would be relatively cheap to buy Mediaworks and turn TV3 into a state broadcaster, but maybe we should wait ’till it is really in the shit.
It would make more sense to sell TVNZ and use the money to set up a new public television service connected to Radio New Zealand.
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