I can buy the same 13 inch Macbook Pro (2.6GHZ, 128GB HDD, 8GB RAM) from Apple for $2,399 and from JB HiFi for exactly the same price.
There's also the substantial markup on US prices. I can buy that same Mac in the US for $1299. On a straight currency conversion that's NZ$1900. Is an extra $500 per unit justified to get the product to NZ?