I have to disagree with you Mark, I believe the White Lady segment with Boh Runga is inferring a kind of 24 Hour convenience.
Overall I like the ad even though it's message is a very muddy. I can't for the life of me understand why they chose to use an old man on a bike as the motivating factor for all the images you see in the ad. Is the ad meant to say: come to Auckland and ride a bike through the CBD on some sparkling clean streets at a time when the only places that are open are the White Lady, Burger King, McDondald's and around 6 Star Mart's: sigh as you watch numerous high end retailers open for business, take in some culture, maybe some Ballet - oh wait, don't, the show doesn't open for another 12 hours - then watch some boats bring in the catch of the day and go to some weirdly placed gates on a hill and open them - what next? Go home to bed?
Anyone else wonder about the symbolic nature of an old man opening some very large gates, if you were to see that image in a painting wouldn't you interpret the image as a man that was about to die, or was gaining entrance into heaven? I know the ad is trying to convey an Auckland that people living outside of Auckland would not be aware of but it has very little coherence and the images used do not complement each other. What the ad says to me is, "Auckland: You can only afford to bike through," and, "Auckland: You have to die to enjoy it."