From someone who has consulted to APN, I can tell you they have hundreds of journalists, printers and sales people but comparatively few designers, developers or do-ers. That balance is outdated for a modern media corporation.

Also corporation is the word. Those at the top of the pyramid, call the shots and clearly put things out of their misery before applying any lessons. It's not hard to set up a digital presence these days unless your're an old fart who doesn't know a pixel from a peach.

There are some talented people there all they way from content creators to marketing mavens and product people. But they're all kept on a tight leash by the financial book keepers who quickly kill off new ideas and generally yearn for yesterday.