Posts by Russell Brown
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Hard News: Friday Music: The Golden…, in reply to TracyMac,
"Roots-reo-dub" - I like it. And the track is awesome.
But they *really* need to sort out their sales thing. Took a bit of looking to find that the album is available at name-your-price on Bandcamp.
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Hard News: Friday Music: The Golden…, in reply to Sean Webb,
Thanks man, appreciate it! What do you mean by label it? Metadata? Cheers
The Ladi6 remix downloads for me as "upload_asset20130321-12705-yk28x.mp3", which is really not very sexy. Did you forget to name it when you posted it, maybe?
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Hard News: Friday Music: The Golden…, in reply to peter mclennan,
Thanks so much for digging out that pic, Peter. It is an absolute classic.
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Hard News: Friday Music: Go Home DJ, in reply to Geoff Lealand,
Neil Young was magnificent in Wellington last night but the TSB Arena is a horrible, horrible venue.
I was utterly transported by him at times last night -- and also a tiny bit bored at other times. No complaints, but I'd still rank the Big Day Out show as a level up from this one.
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Hard News: Cultural Heroes and living memory, in reply to George Darroch,
Is it just the dead who feature in this worthy series, or do the living get a look-in too? I’d love to see a John Pule wall, or a giant Westra.
Why not? The main thing at the moment, I think, is to create some momentum.
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Obligatory Auckland sunset photograph.
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Hard News: Cultural Heroes and living memory, in reply to Sacha,
Wonderful idea and brilliant execution so far. Hoping the series can also include works from Maori, Pasifika and other artistic traditions of this place.
And also encompass the greater city. I quite like the idea of it staying privately-funded. Declining to answer to the public art committee ain't a bad policy.
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Hard News: My Food Bag: is it any good?, in reply to Stephen Judd,
I think we should also note that in tweeting about your PR “gift” you are sending a clear signal that you are the kind of person who gets PR freebies, unlike the plebs, a good thing for most wannabe celebs I should think. So not much barrier to declaring that you got it free.
Yes. It's not like your celeb actually has ay interest in concealing that.
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Hard News: My Food Bag: is it any good?, in reply to Sacha,
you’re meant to put your hands in it :)
Oh. That'll be why people were looking at me like that.
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Hard News: My Food Bag: is it any good?, in reply to Alastair Thompson,
That said, with #myfoodbag what Deborah and her team did was execute an online social media marketing campaign using inducements in the form of food. It was an advertising campaign and I am sure Pead PR was paid – so on that basis at least it counts as advertising.
It’s really standard to get people with an audience to talk about your product by giving them one to try. Freeview, for example, gave out quite a few decoders to journalists. Sky gave MySky recorders to a group of media people, including radio hosts. They both cost twice as much as a week’s trial of My Food Bag, but there wasn’t the same fuss.
The less visible activity is the daily pitching by consumer PR companies to media and TV in particular. Before Campbell Live reinvented itself, there was a lazy period of obviously PR-driven stories as filler. There was a hierarchy, with Close Up at the top for sheer middle-market reach.
Then there’s the slightly bizarre “events” scene, in which the deliverable to clients is the number of (Auckland-style) celebrities you can get to attend your launch. I was once invited to the launch of a hand dryer at a harbour apartment. It was too silly to even consider going, but ironically, just the invite did its job, and I was mildly excited the first time I got to use a Dyson Airblade.
