Posts by Russell Brown
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Hard News: My Food Bag: is it any good?, in reply to Kebabette,
There was something about the campaign I found a bit creepy – it gave off the feeling of being an in-group all chirping about something that us plebs knew nowt about. I think that is the risk inherent in that sort of PR – you will get people who want to get in amongst it, but others who find in-group chatter slightly cringey.
Yes. And I think that's a good illustration of the risks of that sort of campaign.
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One other point. Audiences aren't dumb. Was there anyone on Kerry McIvor's Twitter list who couldn't work out she'd been given a week's My Food Bag to try, even if she didn't disclose it?
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Hard News: My Food Bag: is it any good?, in reply to Paul Brislen,
As an IT reporter I got to travel all over the world to numerous events. Generally speaking these were described as junkets and I can hear your heart bleeding from here at the deprivation of having to go to Sydney, Stockholm or Disney World (actually that last one was particularly strange) in order to attend some event or other.
Oh fuck. I went to the Lotus conference at that same Disney World venue, the awful Disney Swan & Dolphin. Most of it was really not fun at all. And there was bugger-all interesting about the conference either. I think the story I filed was very short.
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Hard News: My Food Bag: is it any good?, in reply to Dylan Reeve,
Also Christie’s duck looks AMAZING!
And that's actually why it works. He had a crack, came up with something that looked like a top-notch restaurant meal, and proudly showed it off to his Twitter friends.
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Hard News: My Food Bag: is it any good?, in reply to Dylan Reeve,
The clear answer is the former because giving him one on the hopes that he’d mention it on One News would be absurd.
It was actually pitched to Seven Sharp, but they didn't see a story in it. Fair enough.
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Hard News: My Food Bag: is it any good?, in reply to Andre Alessi,
The solution has been making a lot of freezable stuff-mainly soup and pasta sauce.
Me too. It's rare for me to make a curry or a pasta sauce that's not at least two meals' worth.
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Hard News: My Food Bag: is it any good?, in reply to Steve Barnes,
So they were “paid” $140-$179 to Blog, Tweet or, dare I say it?, Facepalm it.
Or, to simply do nothing.
If that's pay, what about journalists who get free tech toys worth much more and write and tweet about them? Or the reviewer who gets a ticket of about the same to a show at Vector? I suppose I'm "paid" to write about The Food Show, given that I generally manage to wangle a ticket to the preview day.
There will have been various motivations for tweeting or Facebooking about it -- including letting other people know that you got on the list. But would you get a similar response by actually paying someone $140? No.
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Oh, also. Not wanting to waste fresh food, I served the Regal smoked salmon to my barbecue guests on Saturday night and curried up the lamb with some chickpeas last night.
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Hard News: Friday Music: Go Home DJ, in reply to Steve Barnes,
I was driving and missed it, but the family certainly felt it at home.
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Hard News: Friday Music: Go Home DJ, in reply to Tony P,
Never mind all that. THIS is what I’m looking forward to on Tuesday night.
Thursday up here. Which – curses – is also the night that Fred Wesley plays the Powerstation. That's just not fair.