Posts by Sacha
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what people say they want to see on TV, and what they actually watch are not necessarily the same thing.
Ae. Same as green consumer behaviour vs what we tell researchers. "Of course I'd pay a premium for organic veges. And I always catch the bus."
older people are not as susceptible to advertising
So how do they decide what to buy then? If it's a computer or mobile phone, they can hardly buy the same brand as their parents did. Same with avocados or pilates.
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Actually, that was a bit rude of me. Sorry.
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So you seriously didn't participate in talkback before your exile?
You'd be a natural.words have meanings
In China it seems they are whatever you want them to be
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hip-hop vs hip-op
Some of the assumptions really have not kept pace with demographic changes, have they.
Numbers in 55+ age groups will grow much faster than younger age groups over the next two decades, presenting a larger target.
55+ is a group with increasingly high disposable incomes underpinned by career earnings and tidy profits from our distorted housing market.
They still buy stuff
Boomer lifestyle aspirations mean eager buyers for all manner of personal activities and products (at the expense of inheritances).
I believe older people are also more likely to carry on propping up existing media business models - like advertising-funded television and album music - far longer than their children and grandchildren will. No figures about that to hand though, and groups certainly influence one another's behaviour and options over time. Uncle Bert might just have to download single tracks, and the kids better get used to large print being standard.
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You're probably right. Again, can't see a clip online though.
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Don't get into the comments though.
You knew I'd have to take a look after you said that. Yes, all very talkback but only a few rather than pages of ignorant ranting.
that's quite some story from Past Neighbour, eh.
Quite. I presume there are others too.
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Rich, was it "Give it a Whirl"? Can't see it online but there's a dvd out there somewhere.
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John Campbell did a great job tonight of getting amongst the mourners at the Fuemana family home and talking with those who knew Pauly and his impact at close quarters. Masterful context, maximum respect.
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Just caught tonight's Campbell Live. A smart and warmly human tribute to Pauly Fuemana. Obviously took a lot of work, dedication and ability to win trust. Good stuff.
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Ratings sniffing abounds. Maybe it's CloseUp they're about to dump and this whole story has been a canny distraction campaign?