Public Address | Cafe | Up Front: Moa: Sub-Standard

Richard Aston

Fri, 19 Oct 2012 11:46:09 +1300

Go Pete – I am with you. Actually I have never drunk a Moa beer but from now on I shall spit on Moa beer and challenge those who drink it.

I feel similarly about Tui , don't know why , maybe it was the Tui women brewery workers ad…

Islander

Thu, 18 Oct 2012 22:30:51 +1300

Having viewed the entire prospectus they look like a bunch of Viagra swilling eedjits looking for a sense of direction.
A disgrace to my sex.

Whack!
And, +1-
I still enjoy a beer – Moa no more-

Pete

Thu, 18 Oct 2012 22:21:12 +1300

As someone smack in their target demographic I will never drink a Moa beer again though I will confess that the decision is made easier by the fact that their product is frothy bland suds.
Having viewed the entire prospectus they look like a bunch of Viagra swilling eedjits looking…

Richard Aston

Tue, 16 Oct 2012 12:21:21 +1300

I see a boy in man’s body trying – and failing – to look dominate with an unlit cigar .
I see a young woman about to throw something heavy at the camera .
I don’t blame her

Emma Hart

Mon, 15 Oct 2012 22:50:39 +1300

Was it always that way, or did it evolve?

IANAHistorian, but I believe it agglomerated. So in the seventies, you'd see people talking about just B&D, or S&M. One of the great writers in this area, Clarisse Thorn, who's in her twenties, describes herself as an "S&M Feminist". So like the GLITTFAB acronyms,…

Graeme Edgeler

Mon, 15 Oct 2012 22:31:45 +1300

As a side-note, and not directed at Graeme at all, just trying to keep things clear, BDSM is a thingied acronym. Compressed. Something. It stands for Bondage & Discipline, Dominance & Submission, Sadism & Masochism. When Graeme says “D”, I am assuming he means “Discipline” not “Dominance”.

Learn something new every day.

Was…

Angus Robertson

Mon, 15 Oct 2012 09:28:57 +1300

And the beer, its not great.

mark taslov

Sun, 14 Oct 2012 22:37:26 +1300

..and leotard.

mark taslov

Sun, 14 Oct 2012 22:30:27 +1300

“I’m appalled” Getting my rail on

and, coat.

Tom Beard

Sun, 14 Oct 2012 21:50:58 +1300

Going back to the particular context for the image: throughout the whole prospectus, every feature image of men shows them in control (shooting, making beer, winning medals, looking powerful and corporate in the boardroom); every feature image of women shows them as subservient, decorative, and on one case naked. As…

Tom Beard

Sun, 14 Oct 2012 21:31:36 +1300

I meant, for example, the coffee one.

I stand corrected. Though, as Emma says, the "discipline" aspect of that is hard to parse. While kink certainly existed then (1950s? 60s?), I would have thought that in a mainstream context that image would have been read more as an appeal to…

Emma Hart

Sun, 14 Oct 2012 20:15:33 +1300

Forgive, I should have got here sooner. I am not well, and my brain is moving very slowly. Bear with.

I meant, for example, the coffee one. Which is at least D, though not B or S or M.

As a side-note, and not directed at Graeme at all, just…

BenWilson

Sun, 14 Oct 2012 01:43:09 +1300

Oh go on. I see superb natural ingredients, big flavor and can-do attitude just like what infused his marriage (so says the prospectus). Makes me want to shoot clay targets and get a three button remote control and buy some stock.

Ian Dalziel

Sat, 13 Oct 2012 21:45:31 +1300

Oh it's a cigar...
The way he was holding it
I thought a suppository, maybe....

TracyMac

Sat, 13 Oct 2012 19:03:21 +1300

*high fives*

That's exactly it, Morgan.

And thank you, Emma. Ok, they are riding on the 50 Shades of Shite bandwagon, but yeah, keep it in the porn/erotica world, not the mainstream, where it's just – to resurrect a fun phrase – reinforcing the norms of the patriarchy. No, it's…

Graeme Edgeler

Sat, 13 Oct 2012 18:53:20 +1300

"The thing" is when "vanilla advertising co-opts imagery from BDSM", but I think that the latter image is from actual porn, not advertising.

I meant, for example, the coffee one. Which is at least D, though not B or S or M.

Carla Vitasovich

Sat, 13 Oct 2012 18:42:05 +1300

You're sure giving them an awful lot of credit for something ripped straight from a Mad Men advertiser. Google images "mad men" ashtray girl.

Craig Ranapia

Sat, 13 Oct 2012 16:48:57 +1300

No, here’s my problem. I really, really don’t like it when vanilla advertising co-opts imagery from BDSM.

No – if you're going to do diet Helmut Newton you're probably going to miss everything that made the guy's work interesting in the first place: The total lack of any filter between…

Tom Beard

Sat, 13 Oct 2012 16:38:19 +1300

"The thing" is when "vanilla advertising co-opts imagery from BDSM", but I think that the latter image is from actual porn, not advertising.

Graeme Edgeler

Sat, 13 Oct 2012 16:29:57 +1300

I don’t know why this is becoming such a thing.

Doesn't your second link there show it isn't so much becoming a thing as has been one for quite some time?

Emma Hart

Sat, 13 Oct 2012 16:12:23 +1300

But I've been told I'm not good at judging these things.

No, that is pretty much how I read their facial expressions.

nzlemming

Sat, 13 Oct 2012 15:56:13 +1300

Tell 'em, girlfriend!

Morgan Nichol

Sat, 13 Oct 2012 15:55:05 +1300

She looks like she's being punished for laughing at the stupidly small penis he's holding, she doesn't give a shit about it and is just smirking her way through it like a schoolgirl doing a dare, but you can see from his face that he knows he's laughable and it…

Lilith __

Sat, 13 Oct 2012 14:51:32 +1300

I don’t think your Modern Manhood is quite Premium enough to cope with me.

Zing!! :-)

Public Address

Sat, 13 Oct 2012 14:51:32 +1300

Discussion from blog post.