Public Address | Cafe | Speaker: What Star Wars can teach us about good campaigns

andin

Wed, 03 Feb 2016 23:05:36 +1300

it draws from deep unquenchable and universal human needs
Which for millennia was why we came up with “gods” Although along the way we learnt a lot about ourselves and what suits us best when it came to organizing ourselves into bigger groups like clans, societies. Lessons which are easily…

Rob Stowell

Wed, 03 Feb 2016 13:12:04 +1300

Fascinating and insightful. “Story’ has been a marketing buzzword for the last few years, and I too find this both attractive (of course we all love a good story) and creepy (marketing!? Who wants to be a ‘mark’!?)
I think there’s a lot more to the success of Star Wars…

Ian Dalziel

Wed, 03 Feb 2016 12:24:41 +1300

The gnosis of communication lies on the continuum of NLP / magick and cooking recipes, finding the way to make an idea or concept ‘sure to rise’ needs tailoring for different frequency brains…
I think the trick is partly making people feel included, on the inside and not beyond the…

Lucy Telfar Barnard

Wed, 03 Feb 2016 10:20:26 +1300

I find this interesting in the context of my own annual comms campaign: every year I try to let young people know about an overseas school/scholarship opportunity. I want to be the mysterious stranger, but actually I don't know enough Year 11/12 students to do that effectively. So I have…

Kumara Republic

Wed, 03 Feb 2016 01:47:03 +1300

Just look at the resistance to decent public transport and higher density housing in Auckland.

Both seem to be interlinked to rentier self-interest in the housing bubble. If it bursts, it’ll hopefully be the fatal weakness of the current orthodoxy… or it could go the other way, and those caught…

David Hood

Tue, 02 Feb 2016 18:46:55 +1300

I think I remember reading that they would send out multiple versions of the email and analyse the results they got, then take that knowledge into the next round and repeat the process.

Sacha

Tue, 02 Feb 2016 17:07:10 +1300

You can't draw any conclusions about the narrative philosophy behind Obama's comms strategy based on the email you got

If that were the only thing Kirk referenced, you might have a point.

If you look closely at speeches and campaign material from that time, you’ll find that he rarely talks…

Sacha

Tue, 02 Feb 2016 17:05:00 +1300

Still haven't fitted in a viewing (gasp), so defocused my eyes for a para there.

Seeing the world as ‘us’ vs ‘them’ leads to people believing that the ends justify the means.

And the latter is one of the main things wrong with NZ's current government, as one close example.…

Stephen Judd

Tue, 02 Feb 2016 16:37:34 +1300

A ragtag band of rebels fighting against The Man

Counter: we're defending a vulnerable civilisation against barbarian incursions from people who want to destroy us.

B Jones

Tue, 02 Feb 2016 13:54:01 +1300

This coincides closely with something else I read today, about the narratives we use to explain the world and how they shape the way we deal with evidence: Why would anyone believe the earth is flat. I read a lot of this sort of thing, but this stands out as…

SHG

Tue, 02 Feb 2016 13:40:50 +1300

Respectfully think you're trying too hard to mash together two interesting points.

1. The Monomyth is interesting.

2. Obama's campaign team are good at teh emails.

Those two are not necessarily linked. You can't draw any conclusions about the narrative philosophy behind Obama's comms strategy based on the email you…

Public Address

Tue, 02 Feb 2016 13:40:50 +1300

Discussion from blog post.