Ange,
The GST EFTPOS thing really is a brilliant idea – would help everybody – be good if it was a Credit Card thing too.
http://thinksmall.co.nz was built for the purpose of suggesting and promoting ideas like this – I would encourage you to go over and offer it as…

1. Internal process – I am kicking off a piece of work on this at Snapper at the moment. Basically it wouldn't scale on the current processes. My guess is that you are not doing the classic corporate thing of getting…

I thought the IRD already did have a waiver for recipts for below a certain $ value ?

My understanding that the waiver is at $50.

The line item data issue is an interesting one. That is required so that someone can determine whether the purchase really is a business…

For this to work, though, EFTPOS would have to transmit the line items and their dollar value as well, since you can purchase multiple products or services in one transaction

I'm pretty sure the problem will be the EFTPOS network transaction doesn't have enough detail/space in it to transmit this…

As a mortgage broker, I have a suggestion for small businesses who are not getting much joy from their Bank, and have their house mortgaged to the Bank as…

Fascinating discussion. You can see one of the piggy back marketing efforts over at the telecom bizhub.

http://www.telecombusinesshub.co.nz/Pages/Home.aspx

We will be carrying some advertising for this on Scoop shortly which will illustrate the approach from click to conversion.

Ange,

The GST EFTPOS thing really is a brilliant idea…

I have at least 2 recommendations:
1. Hook up with Xero

2. And a billionaire currency speculator.

@ange

Great idea on the EFTPOS receipts. I'll escalate that to the IRD.

salesforce.com – despite the lame name its totally adaptable to any business and is great for tracking contacts, activities and emails from multiple home…

a 'what do you want to do' type wizard or something

Just no talking paperclips, ok.

Thank you for polite and intelligent points.
I should have also mentioned that that my point of view did not in any way diminish the point you made about the possible benefit of a story of how Mr. Drury factors PR into the equation – -I would also…

In our space it seems crazy that accounting for 100ks of small businesses is so broken – so changed the model.

This is a two edged sword.

1. You have to convince people to…

Yes. SaaS is huge up front investment.

You need to be able to fund the revenue ramp, as you only get a a small amount each month, rather than lump up front revenue. You may also be educating the market which takes time.

As well as a great product…

:)

To explain:

We made a conscious decision not to do marketing (yet) because marketing to small businesses is hugely expensive and we think ineffective. We could have blown a lot of dough with minimal results. We did test a few things…

"may I respectfully put a different point of view"

You may and it was well made. You are right about the marketing efforts of Xero being low key, as Rod has also noted. I should have stuck with PR.

Rod leverages his profile for the benefit of Xero well -…

I think perhaps Drury's profile comes from his business success – not the other way around.

His track record – selling a company for a reported $65 million – -is what makes people listen rather than marketing.…

Sorry this article was out of step.

Great idea to do a profile building story. I'll write one of those over the next week.

Funny thing is we don't think we've started marketing Xero yet it's just been PR. In small markets like NZ it can be a…

Isn't this what we want for more NZ firms and shouldn't we be celebrating their success??????

Rose – as a client of Xero and a recommender of Xero to my clients I have a vested interest in Xero's success as well.

My point was that if NZ small businesses had…

I use Lock and Partners and they make the process easy for me – -but it would actually help me if the…

But we’re keen to hear from you, so if there’s anything you think we’ve missed or if you have some insightful small business tips please join the conversation.

Are you paying royalties for any ideas gathered from PA readers to include in Xero ?

An apology to Rod. He had sent us a more chatty post which he had wanted to start with before getting into this more detailed description of what XERO can do to assist small businesses.

I can speak from experience that what he says about transforming the way…