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		<title>Public Address | Cafe | Hard News: YouTube  and the programmatic problem</title>
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				<title>Kumara Republic</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371866#post371866</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371866#post371866</guid>
				<description><![CDATA[
						The online activist group <a href="https://twitter.com/slpng_giants" target="_blank" rel="noopener noreferrer">Sleeping Giants</a> has been doing some groundwork in helping to de-fund sites like Breitbart. However, tech giants Amazon and Facebook have so far not responded to the call. Is it going to take Breitbart to go full-on kompromat on Jeff Bezos and Mark Zuckerberg for them…
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				<pubDate>Fri, 31 Mar 2017 00:25:56 +1300</pubDate>
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				<title>Rich Lock</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371862#post371862</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371862#post371862</guid>
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						<p><q>    Every device I have has ad blocker and tracker blockers installed. I just never see this stuff.</p><p>I used to do that. But then I stopped bothering and found that I never see it anyway. I pretty much look away, do something else, mute the sound, whenever advertising presents. Turns…</q></p>
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				<pubDate>Thu, 30 Mar 2017 21:25:34 +1300</pubDate>
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				<title>BenWilson</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371852#post371852</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371852#post371852</guid>
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						<p><q>Every device I have has ad blocker and tracker blockers installed. I just never see this stuff. </q></p><p>I used to do that. But then I stopped bothering and found that I never see it anyway. I pretty much look away, do something else, mute the sound, whenever advertising presents. Turns…</p>
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				<pubDate>Thu, 30 Mar 2017 14:57:39 +1300</pubDate>
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				<title>BenWilson</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371850#post371850</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371850#post371850</guid>
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						<p><q>Even nazis want insurance, juicy rentals and banking I am guessing </q></p><p>They do. But people who are offended majorly by Nazis probably object to anyone effectively paying Nazis to do their Nazi thing. Without making a conscious decision, we associate things presented together, that's why/how advertising works. And that works…</p>
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				<pubDate>Thu, 30 Mar 2017 14:29:14 +1300</pubDate>
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				<title>bob daktari</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371838#post371838</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371838#post371838</guid>
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						<p>ahh I should have known that.... so if ads follow the cookies they'd only turn up on a nazi site if I went to said site</p><p>In which case isn't the problem with those individuals companies are targeting via tracked cookies not the sites themselves? Even nazis want insurance, juicy…</p>
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				<pubDate>Thu, 30 Mar 2017 10:10:52 +1300</pubDate>
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				<title>Scott G</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371830#post371830</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371830#post371830</guid>
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						Every device I have has ad blocker and tracker blockers installed. I just never see this stuff. Or anything else. This form of advertising is either a blunt instrument or creepily invasive and I want nothing to do with it. Also, it generally just distracts from the content.
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				<pubDate>Wed, 29 Mar 2017 20:19:22 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371828#post371828</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371828#post371828</guid>
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						<p><q>I wonder how much ads from recognisable, reputable companies lends credibility or legitimacy to marginal news sites. I suspect many people rely on exactly these kinds of spurious cues in assessing whether what they are reading can be trusted.</q></p><p>You make an excellent point.</p>
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				<pubDate>Wed, 29 Mar 2017 20:09:18 +1300</pubDate>
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				<title>Stephen Judd</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371826#post371826</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371826#post371826</guid>
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						I wonder how much ads from recognisable, reputable companies lends credibility or legitimacy to marginal  news sites. I suspect many people rely on exactly these kinds of spurious cues in assessing whether what they are reading can be trusted.
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				<pubDate>Wed, 29 Mar 2017 18:52:19 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371814#post371814</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371814#post371814</guid>
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						<p>And because Congressional Republicans seem to have a lust for doing stupid, evil things, <a href="https://news.vice.com/story/trump-is-about-to-sign-a-bill-letting-internet-providers-sell-user-information-to-advertisers" target="_blank" rel="noopener noreferrer">this</a>:</p><p><q>Internet service providers will soon be allowed to sell your browsing history, financial and health data, and other personal information to third-parties according to a bill passed by the House of Representatives Tuesday afternoon ...…</q></p>
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				<pubDate>Wed, 29 Mar 2017 15:41:20 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371812#post371812</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371812#post371812</guid>
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						<p>More from <a href="http://mashable.com/2017/03/23/youtube-advertisers-hate-groups/" target="_blank" rel="noopener noreferrer">Mashable</a>:</p><p><q>Like all of Google's ads, YouTube ads are placed through automated exchanges that sort them, based on what's known about a given user's demographic.</p><p>Advertisers can choose to exclude their promotions from appearing on certain topics or categories of video, as a way of further controlling where…</q></p>
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				<pubDate>Wed, 29 Mar 2017 15:16:32 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371811#post371811</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371811#post371811</guid>
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						<p><q>how much of what ads a person is subject to is the site not the user – i.e. do ads follow a user (IP address I guess)?</q></p><p>Not IP address, thank god. It's done with cookies – and tracking cookies in particular. Facebook even tracks your non-Facebook traffic, because it…</p>
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				<pubDate>Wed, 29 Mar 2017 15:12:14 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371810#post371810</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371810#post371810</guid>
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						<p><q>I’d imagine Jucy and Jetstar buy up lots of cheap space targeted at anyone from NZ – it’s probably not more subtle than that.</q></p><p>That’s exactly how it works. They set a budget and some parameters and the black box finds them their audience as cheaply and effectively as possible.…</p>
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				<pubDate>Wed, 29 Mar 2017 15:08:01 +1300</pubDate>
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				<title>Rich of Observationz</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371809#post371809</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371809#post371809</guid>
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						I'd imagine Jucy and Jetstar buy up lots of cheap space targeted at anyone from NZ &ndash; it's probably not more subtle than that. It's a cheap method of advertising, not least because of the low work factor for the advertiser &ndash; they don't need to make a business decision…
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				<pubDate>Wed, 29 Mar 2017 14:36:58 +1300</pubDate>
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				<title>bob daktari</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371806#post371806</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371806#post371806</guid>
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						how much of what ads a person is subject to is the site not the user &ndash; i.e. do ads follow a user (IP address I guess)? I know if I look at a item in a online store I am then advertised strongly to for that product & store across…
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				<pubDate>Wed, 29 Mar 2017 13:21:43 +1300</pubDate>
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				<title>Richard Ram</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371805#post371805</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371805#post371805</guid>
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						They still had some slipping through after that announcement. WorkFlow Max is their product. The methods for exclusion aren't perfect.
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				<pubDate>Wed, 29 Mar 2017 12:10:03 +1300</pubDate>
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				<title>Richard Ram</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371804#post371804</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371804#post371804</guid>
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						Rugby.
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				<pubDate>Wed, 29 Mar 2017 11:52:57 +1300</pubDate>
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				<title>Russell Brown</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371803#post371803</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371803#post371803</guid>
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						<p>Chris Keall has pointed out to me that <a href="https://www.nbr.co.nz/article/xero-blacklists-breitbart-ck-197544" target="_blank" rel="noopener noreferrer">Xero has blacklisted Breibart News</a>, so its ads won't appear there.</p><p>From their comms person:</p><p><q>“The sites blacklisted tend to be global sites but there will be local sites,” Ms Mercer says.</p><p>Which ones? She won’t say.</p><p>“We don't have relationships with…</q></p>
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				<pubDate>Wed, 29 Mar 2017 11:49:52 +1300</pubDate>
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				<title>Public Address</title>
				<link>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371802#post371802</link>
				<guid>https://publicaddress.net/system/cafe/hard-news-youtube-and-the-programmatic-problem/?p=371802#post371802</guid>
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						<p>Discussion from blog post.</p>
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				<pubDate>Wed, 29 Mar 2017 11:49:52 +1300</pubDate>
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