Public Address | Cafe | Hard News: Understanding the Audiences https://publicaddress.net/system/cafe/ en-us Copyright (c) 2026 Public Address Rosemary McDonald https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364658#post364658 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364658#post364658 given that the announcement was consistently presented as being about research rather than income support or service eligibility.

Hmmm...maybe not the right place to talk about this as this post is about RNZ's ratings. Suffice to say, that other media articles did actually talk about service provision, in terms of…

]]> Tue, 02 Aug 2016 13:07:23 +1200 izogi https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364650#post364650 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364650#post364650 Sorry. I haven't quite figured out their new website. I was meaning to link to the following item on Morning Report (which they've titled "Labour calls land information data 'shonky'"). I've probably accidentally found a general link to the current person's playlist.

I think this one should work.

]]> Tue, 02 Aug 2016 12:07:23 +1200 Sacha https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364646#post364646 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364646#post364646 Tue, 02 Aug 2016 11:59:23 +1200 Rosemary McDonald https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364643#post364643 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364643#post364643 considering that not turning up at all gives opposing voices free reign.

izogi...that link goes to my playlist at RNZ...how did that happen?

]]> Tue, 02 Aug 2016 11:54:40 +1200 izogi https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364640#post364640 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364640#post364640 Yes, I heard it too.

oh I suspect some may realise they're better off not turning up.

Or they just need to get better at it, considering that not turning up at all gives opposing voices free reign.

]]> Tue, 02 Aug 2016 11:38:22 +1200 Rosemary McDonald https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364629#post364629 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364629#post364629 Yes, it was listening to that particular Natrad piece that prodded me to make my comment above.

We got up at four in the morning to be present at what we suspected was going to be another happy- clappy -this- is- all-good event.

We might have well not bothered.

Does…

]]> Tue, 02 Aug 2016 10:25:31 +1200 Sacha https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364627#post364627 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364627#post364627 some may realise they're better off not turning up. ]]> Tue, 02 Aug 2016 10:15:35 +1200 Rosemary McDonald https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364626#post364626 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364626#post364626 Hopefully it also puts a dent in Ministers’ ability to to avoid showing up on RNZ programmes with the excuse of preferring to go where the audiences are.

If I may tweak that a little....

"Hopefully it will ensure that RNZ shows up when the Ministers are star performers in…

]]> Tue, 02 Aug 2016 10:04:20 +1200 izogi https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364624#post364624 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364624#post364624 it might mean an end to all those stupid stunts/competitions that the commercial wallies used go run around radio survey time.

Hopefully it also puts a dent in Ministers' ability to to avoid showing up on RNZ programmes with the excuse of preferring to go where the audiences are.

]]> Tue, 02 Aug 2016 09:48:28 +1200 Jim Cathcart https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364606#post364606 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364606#post364606 But RNZ is in the new survey conducted by the Australian company GfK, which took over the commercial ratings from Research International last year, after a messy period in which there was no overall commercial ratings survey.

GfK is actually a German company and Research International folded quite some ago.

]]> Mon, 01 Aug 2016 21:02:27 +1200 Sacha https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364594#post364594 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364594#post364594 Mon, 01 Aug 2016 18:17:52 +1200 Russell Brown https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364589#post364589 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364589#post364589 Add “don’t have access to broadband” to your “can’t afford tech"

The World Internet Project surveys carried out by AUT have been showing a more complex picture than that for a while – notably, they showed that Maori/Pasifika households led the rest of the market in music streaming, and paid…

]]> Mon, 01 Aug 2016 16:31:13 +1200 Geoff Lealand https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364585#post364585 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364585#post364585 Mon, 01 Aug 2016 16:07:46 +1200 Russell Brown https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364582#post364582 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364582#post364582 I have been told, by a reliable source, that a condition of RNZ being part of the new ratings system is that they are constrained from publically comparing their results against the commercial networks.

That's what the Star Times story pretty clearly implies.

]]> Mon, 01 Aug 2016 15:59:22 +1200 Geoff Lealand https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364581#post364581 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364581#post364581 Mon, 01 Aug 2016 15:54:40 +1200 Geoff Lealand https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364578#post364578 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364578#post364578 I have been told, by a reliable source, that a condition of RNZ being part of the new ratings system is that they are constrained from publically comparing their results against the commercial networks. Neither do they have the budget to buy full-page, self-congratulatory newspaper ads.

Which is all rather…

]]> Mon, 01 Aug 2016 15:49:51 +1200 Brent Jackson https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364567#post364567 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364567#post364567 Mon, 01 Aug 2016 13:55:22 +1200 James Littlewood* https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364557#post364557 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364557#post364557 Hypothesis: in addition to elders, another demographic watching broadcast media is those who can't afford tech.

Any mention of that kinda thing?

]]> Mon, 01 Aug 2016 13:02:15 +1200 James Littlewood* https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364556#post364556 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364556#post364556 81%. And the watchers are older, therefore they are more likely to vote.

Good point.

I'm rather hooked into SVOD. Watching a signal routed from my phone onto the TV screen feels like a somewhat dedicated network. I'd watch TVOD a lot more if a) they cut the ads (fat…

]]> Mon, 01 Aug 2016 12:53:59 +1200 simon g https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364550#post364550 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364550#post364550 This paragraph deserves highlighting:

Although linear TV still attracts more consumers than any other medium, by a large margin – 81% of us watch it on a given day – the biggest differentiator in using alternatives is age. The younger you are, the more online media you’re likely to consume.…

]]> Mon, 01 Aug 2016 11:38:54 +1200 Ian Dalziel https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364536#post364536 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364536#post364536 https://www.youtube.com/watch?v=D9DlMDEIHx0
The Australasian/US joint production Cleverman at least got a Screen Production Grant (for Pukeko Pictures and Park Road I assume) and has far more substance than Filthy Rich – which on my brief attempt at watching seemed mired in the ’90s , if not Gloss on P.
Though those…

]]> Mon, 01 Aug 2016 07:12:54 +1200 Rich of Observationz https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364535#post364535 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364535#post364535 The Edge’s well-engineered pop fare makes it the most listened-to individual station in the land.

I guess most people don't want to hear any music they haven't heard a hundred times before.

]]> Sun, 31 Jul 2016 22:30:05 +1200 Martin Brown https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364534#post364534 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364534#post364534 Sun, 31 Jul 2016 21:57:40 +1200 Russell Brown https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364531#post364531 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364531#post364531 I appreciate NZOA are trying to figure out how to best allocate limited funds and support emerging trends, but I was disappointed they didn’t at least ask the question.

That’s fair enough. Meanwhile, Duncan Greive is, I think, understandably aggrieved about another seven million dollars going to Filthy Rich, given…

]]> Sun, 31 Jul 2016 19:14:25 +1200 Stephen Knightly https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364530#post364530 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364530#post364530 interactive like apps, ebooks, interactive documentaries and games yet they look at more niche things like torrenting and webseries. It only looks at how to take linear content and distribute it in digital… ]]> Sun, 31 Jul 2016 19:00:30 +1200 Russell Brown https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364525#post364525 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364525#post364525 a good column by Mike O'Donnell on audience fragmentation and how RNZ is doing online. ]]> Sun, 31 Jul 2016 14:18:45 +1200 Public Address https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364524#post364524 https://publicaddress.net/system/cafe/hard-news-understanding-the-audiences/?p=364524#post364524 Discussion from blog post.

]]> Sun, 31 Jul 2016 14:18:45 +1200