And what about the people who come along late/at half time? Or complimentary ticket holders?

I think I've already answered that. A condition of the tickets is that you turn up by a certain time or you may miss out.

Hmmmmm... the WRFU loses $500,000 and the HBRFU makes a (modest) profit of $18,0000. Who are geniuses here again? Where should the NZRFU be looking for coaches and ideas for how to save professional rugby in the lower North Island again?
Jesus, Wellington and the Hissycanes can't even compete with…

Fact is though that the season ticket holders have bought those tickets.

Hence my suggestion that you'd need to change the nature of the tickets, and discount them a little further.

Turning people away from a venue where they are empty seats is illogical.

Not sure what the answer with season ticket holders is. It amazed me that for the final Phoenix match there were tickets going for $100 on TradeMe yet…

Hillsborough

Well I'm not suggesting letting more people into the venue than it can hold. But if a condition of your season ticket is that you turn up within 10 minutes of kickoff, they could then second sell those tickets to walk ups. It seems foolish to have seats empty…

Jesus, Wellington and the Hissycanes can't even compete with…

I wonder why sports venues don't do like airlines and oversell some events?

Hillsborough

http://www.stuff.co.nz/sport/rugby/provincial/3556101/Revenue-drop-key-factor-in-500-000-loss

So basically they have halved in four years. Must represent a drop of about $1 million in revenue using some basic calculations. Mind you, it would have to halve again and then some to…

I watched the recording on MYSKY last night and there were grey seats fucking EVERYWHERE. Not just the 'oh I'll go for a piss' kind of smatterings, these were clumps of 20 or so in the middle of stands full of people. I was so fucked off.

Season ticket holders?…

It only happens in games that have strict rules about stopping the clock when the ball is not in play. Rugby doesn't have that. Soccer has it even less. I have a feeling the games would last longer if they instituted that rule.

Rugby used to be loose with the…

Hurricanes had 19,777 which according to the radio commentators was the worst crowd for a Hurricanes – Crusaders clash…

If you want to be Millwall, nobody will like you. Deal with it & don't be surprised when other people don't want anything to do with you.

Russell isn't liked by the players in Wellington

So the non achieving rock stars of the Hissycanes don't like getting dealt to by the hard men from the franchise provinces? Well boo-hoo to them. That sort of whiney attitude is the exactly the reason the Hurricanes seek fufillment in makeup,…

The Hurricanes are dissolute, lackadasical and unwilling to work hard except when they realise – to late…

... meaning that it's probably shown overseas ...

Some enterprising journalist might wish to actually find out if this campaign is intended to be shown here and internationally.