30 seconds counts as a stream. That's supposedly why new pop acts frontload their songs with hooks and musical ideas - they just don't want you to click away until the first 30secs is up.
Speaking of Stinky Jim ... He's one of a bunch of writers that have contributed to the New Zealand Hip Hop week set of articles that Noisey/Vice are running currently.
At the very least, check out the hilarious word association vid that features SWIDT, Randa, etc:
And I'm not just saying this because I wrote something for it..