Posts by Bernard Hickey

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  • Island Life: John Key: ambitious enough…,

    David,
    It's great we're all delving into this.
    Hard to defend these Sparc websites though.
    By my measure (using Alexa) the mission-on site generates less than 100 page impressions a day, four months after its launch.
    Sparc plans to spend nearly NZ$18 million on its websites over 5 years, including NZ$10.5 million already.
    By my measure, Sparc is spending around NZ$45 to generate a single page impression. That compares with 0.3 of a cent over at vorb.org.nz, a real (privately-run) sports-encouragement site.
    I've asked clicksuite, who built the site, how much traffic it has generated. No reply yet. My comment on their blog asking for the detail was deleted soon after I left it. I've also asked Sparc to get back to me on detail. Nothing yet.
    I agree with Russel on this one. NZLive is just one of the debacles. Missionon looks like being the next. It's a lot of money. We just can't afford this waste any more.
    cheers
    Bernard

    Since May 2008 • 12 posts Report

  • OnPoint: Media beat-off,

    Keith et al
    Many thanks for the robust discussion on this by many with an expert interest in the HES and how it can be used.
    I hope the people at Stats just to show them how important their work is and how much passion it can generate.
    I've learnt a few things and it's made me think again about how to use this data.
    I agree that using overall averages to make points about specific populations is difficult. If only there was an HES for Households with mortgages.
    I grudgingly agree with Christopher Worthington's point and envy his skills with table builder showing the average mortgage payment for those with mortgages was $314 a week in the HES. That's $3 less than the number I "guessed" for 2008.
    cheers
    Bernard

    Since May 2008 • 12 posts Report

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