Everybody is happy except the poor sorry viewer on the other side of the world.
You think you've got it bad? Here in Ontario, I'm in the right time zone, but can I watch the cricket? No. I don't think it was on any TV I had access to even when Canada was playing! The web-sites that let you watch it only do so if you're a resident of their country (e.g. the UK or Australia), for copyright reasons---presumably because the ICC somehow makes money from my inability to watch the cricket.
I've been reduced to watching the statistics on cricinfo and occasionally getting a glimpse on BBC World's sports updates.
Perhaps I've got slightly more useful things done, but I'm not going to let that stop me from having a good rant about it.