Hey - I was one of those NGA 'entrepreneurs'!
$2 for a 1.5 litre Coke dramatically undercut the tuck-shop's $1.30 for a can. On a good day, I could make $20. Which seemed a lot/which was a lot.
Yeah, and that was when you *could* buy coke. Imagine the mark-up if coke was flat out banned? You could go up to $1.80, $2, even!
I love how different each part of India is. If you move from even one village to the next you'll come across different practices and foods. And the clothes & jewellery! oh my.
p.s. please ignore what I think may have been the same comment that would have been emailed to you. Still getting my head around the way PA works.