Hard News by Russell Brown

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Hard News: Two very different topics

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  • giovanni tiso,

    Wow. Is there any point in that protocol that wasn't trampled upon in the case of Margo McAuley?

    Wellington • Since Jun 2007 • 7473 posts Report Reply

  • Emma Hart,

    My partner appears to have ad-blocking software installed in his head, but the other night I made him switch it off and watch that ad for Auckland. Then I said, "What was that an ad for?" His reply? "Wellington."

    There's a bunch of money well spent.

    Christchurch • Since Nov 2006 • 4651 posts Report Reply

  • Isabel Hitchings,

    I though it was possibly the next stage in the "buy NZ made" campaign and it wasn't until about the fifth watching that could actually recall what it was for once it was done.

    Christchurch • Since Jul 2007 • 719 posts Report Reply

  • Gareth Ward,

    I liked it for what it was - Heart of the City are about the CBD.

    If you want to advertise the Auckland CBD to New Zealanders then you have to really do it on the "trendy urban environment" thing. What else does it have going for it?

    Auckland, NZ • Since Mar 2007 • 1727 posts Report Reply

  • Felix,

    As someone who has spent many, many early mornings in the CBD this ad is hilarious.

    I especially like all the food being carried around, by hand, outdoors.

    Raglan • Since Nov 2006 • 26 posts Report Reply

  • Megan Wegan,

    My partner appears to have ad-blocking software installed in his head, but the other night I made him switch it off and watch that ad for Auckland. Then I said, "What was that an ad for?" His reply? "Wellington."

    Watching it last night, I said to my flatmate "stylistically, that looks just like the Wellington ads." She said "Except with celebrities."

    And therein lies the difference.

    Welly • Since Jul 2008 • 1275 posts Report Reply

  • Russell Brown,

    "Auckland -- like Wellington, but with celebrities!"

    It could work.

    Auckland • Since Nov 2006 • 22850 posts Report Reply

  • Kyle Matthews,

    I'm not sure if people in Wellington would be too impressed. Y'know, if you care ;)

    Since Nov 2006 • 6243 posts Report Reply

  • Emma Hart,

    "Auckland -- like Wellington, but with celebrities!"

    It could work.

    Both for Auckland, and for Wellington.

    Christchurch • Since Nov 2006 • 4651 posts Report Reply

  • 3410,

    Shouldn't it be "Little Big City", and not "Big Little City"?

    Surely the idea is to promote Auckland as a miniature New York, rather than an oversized Upper Hut.

    Auckland • Since Jan 2007 • 2618 posts Report Reply

  • Brickley Paiste,

    What else does it have going for it?

    Nothing. Most international tourists follow the golden rule of "after you land get the hell out of Auckland". Why would domestic visitors be any less lucid?

    Surely the idea is to promote Auckland as a miniature New York, rather than an oversized Upper Hut.

    Errr, what? Like how miniature? Pimple, miniature? Truth be told, Auckland is an oversized Upper Hut.

    Thanks for the draft suicide guidelines. Very interesting. Is there any concrete evidence that demonstrates that reporting suicide is bad or increases suicide? If there isn't, then why curtail freedom of speech on that basis?

    It reminds me of studying Hamlet in High School. I recall the teacher skimming over the actual meaning of the "To be or not to be" speech -- a speech, of course, about suicide. It wouldn't be on to have impressionable teens learning about, uhm, an impressionable sorry-for-himself teen like Hamlet. Of course, Hamlet doesn't kill himself but does manage to be poisoned by his own sword and mind f*cks Ophelia into committing suicide.

    Since Mar 2009 • 164 posts Report Reply

  • Lucy Stewart,

    Errr, what? Like how miniature? Pimple, miniature? Truth be told, Auckland is an oversized Upper Hut.

    That's not entirely fair - Upper Hutt has redeeming qualities.

    Wellington • Since Nov 2006 • 2105 posts Report Reply

  • David Slack,

    I haven't seen it. Is there an appearance by the big little mayor?

    Devonport • Since Nov 2006 • 599 posts Report Reply

  • 3410,

    Errr, what?

    The idea of the advertisement, not my idea.

    I haven't seen it.

    No excuses, Slack. It is here.

    Is there an appearance by the big little mayor?

    Since he does not embody luxury retail, the creative industries, or the restaurant scene, no.

    Auckland • Since Jan 2007 • 2618 posts Report Reply

  • Mark Harris,

    Shit. I missed the celebrities!

    Waikanae • Since Jul 2008 • 1343 posts Report Reply

  • Mark Harris,

    I just watched it again. Clocked Corbet the Strange, and I guess the woman sitting at the takeaways cart is Boh Runga (though I thought it odd the first time I saw it that they were including a streetwalker on her break, which is why the camera looked away in an embarrased way) but I really couldn't make out anyone else. The first time I saw it, I thought it was for chocolate or something European. I laughed out loud when I saw the gates.

    And no, I don't think the Wellington ones are any better, before you ask.

    Waikanae • Since Jul 2008 • 1343 posts Report Reply

  • Rich of Observationz,

    "Auckland -- like Wellington, minus the brains"

    or

    "Auckland -- like LA, only smaller, and it rains more"

    or

    "Auckland -- we built the Southern Motorway, so you don't have to"

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

  • Sam F,

    The first time I saw it, I thought it was for chocolate or something European. I laughed out loud when I saw the gates.

    I can't for the life of me think why they chose to highlight dead early-morning streets sparsely populated with caricatured butchers and greengrocers, rather than the city in full bloom of activity and life as it can be at its best.

    The soft-focus European look has verged over into cliche even in advertising for things European here (Moccona etc), so seeing it being deployed to promote Auckland's CBD is just sublimely ridiculous.

    Auckland • Since Nov 2006 • 1611 posts Report Reply

  • Tim Michie,

    If not for international or domestic visitors then for Aucklanders themselves?

    It would be an interesting time for Aucklanders to be told they've something special, which raises the question:

    Should it become 'The Subter Super City'?

    Auckward • Since Nov 2006 • 614 posts Report Reply

  • Tim Michie,

    I can't for the life of me think why they chose to highlight dead early-morning streets sparsely populated with caricatured butchers and greengrocers, rather than the city in full bloom of activity and life as it can be at its best.

    Because the audience they're marketting to rises too late to see the city otherwise?

    Auckward • Since Nov 2006 • 614 posts Report Reply

  • Tim Michie,

    By which I mean the upper lower middle class of course...

    Auckward • Since Nov 2006 • 614 posts Report Reply

  • Rich of Observationz,

    the restaurant scene, no

    I thought Banks owned a few pubs? With pokie machines that donate money to his campaigns, allegedly.

    Back in Wellington • Since Nov 2006 • 5550 posts Report Reply

  • Steve Barnes,

    Or how about.
    "Auckland, like a lot of other cities but on a peninsular on the North Island of New Zealand"
    Or
    "Auckland. Closed for reorganisation and staff training"
    Or
    "Auckland, wanna score some infrastructure?"

    Peria • Since Dec 2006 • 5521 posts Report Reply

  • Gareth Ward,

    Well, just to restate it, as a campaign to get domestic tourists to consider the Auckland CBD, it seems fine to me.
    I fail to see how you would do a dramatically better job of encouraging people to it - it covers the boats, food, fashion, art etc. That seems like the right sort of things to be targeting and you have to be focussed on things that people will feel they can't get all together elsewhere.

    Stylistically it may not be ground-breaking but it's not awful. It's certainly a pretty direct copy of the Escape to Wellington one - although as someone said with "celebrity" faces chucked in.

    Auckland, NZ • Since Mar 2007 • 1727 posts Report Reply

  • Sofie Bribiesca,

    At present on the Parliament TV, a discussion is getting louder with regards to Mental Health because it just been declared no longer a priority by Minister for Health Ryall who isn't even at the Financial Review, Mental Health Commission.

    here and there. • Since Nov 2007 • 6796 posts Report Reply

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