Hard News by Russell Brown

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Hard News: The Mag Trade

12 Responses

  • rodgerd,

    Does this mean North & South is the New Listener?

    Wellington • Since Nov 2006 • 512 posts Report

  • Caleb D'Anvers,

    ... there are some interesting trends in the domestic and international markets: what might be the start of a long-term slide for the gossip-oriented women's mags, lad mags [g]oing down the toilet ...

    Much and all as I'd personally welcome these trends, I do wonder about the wider implications. Both those forms of publication are quintessentially 'light' reading. Like the cheap Victorian yellowback, which was designed to be read on trains, they're meant to be glanced at -- leafed through -- during brief moments in between other things. Now, with the advent of text messaging, I wonder if that mode of light reading has started to disappear. If you're on a bus, say, you're much more likely to check your messages than take out a magazine (as you might have done five or ten years ago).

    And perhaps there's a wider demographic shift here too. Lad and gossip mags have traditionally relied upon a young readership. How many of the cellphone generation, though, read traditional print media at all, or indeed anything other than text messages from their friends?

    London SE16 • Since Mar 2008 • 482 posts Report

  • Sue,

    can you please find an excuse to have Wendyl Nissen & Finlay Macdonald on every week.
    how much do they rock!!!!
    and i love how everyone is so honest about what they do and don't read and how much they read online
    it's refreshing

    and who would have thought craft might be the new thing in magazines ;)

    Wellington • Since Nov 2006 • 527 posts Report

  • Steven Shaw,

    How many of the cellphone generation, though, read traditional print media at all, or indeed anything other than text messages from their friends?

    Sounds like the sort of generalisation that they pinned on comic book readers back in the 1950s. Give the kids some credit, please. (And I don't mean text credits)...

    Auckland • Since Apr 2008 • 8 posts Report

  • Tim Michie,

    Perhaps we're nearing critical mass of all the doctor's and dentist's waiting rooms...

    Auckward • Since Nov 2006 • 614 posts Report

  • JohnS,

    and who would have thought craft might be the new thing in magazines

    And who thought there would still be outlets selling knitting wool and clothing patterns?

    Thanks RB for the link to Media 7. Enjoyed that. Was interested how much fulsome praise was heaped on Lynda Hallinan, editor of NZ Gardener, and for the weekly email newsletter she produces. I've been a subscriber to it for several months and it is a splendid example of the genre.

    Anyone interested can get access to it via a link on the NZ Gardener website.

    Greenlane, Auckland • Since Nov 2006 • 26 posts Report

  • Mark Harris,

    Good episode RB, but can you look at numbering the parts of the video on the website? Not so much for the first, as that's the one that opens, but it's a little confusing as to which I should watch next.

    Cheers

    Waikanae • Since Jul 2008 • 1343 posts Report

  • Jackie Clark,

    Very good discussion - although, on a personal note, I'm a little disappointed that the man walking his dog in the park tonight who I thought was Finlay McDonald plainly....isn't.

    Mt Eden, Auckland • Since Nov 2006 • 3136 posts Report

  • Belt,

    Russ, too many Media7 related posts. <<yawn>>

    C'mon bro. Hard News. Ya'know?

    Nelson • Since Nov 2006 • 49 posts Report

  • samuel walker,

    C'mon bro. Hard News. Ya'know?

    ummmm, belt, media7 IS hardNews. <<eyebrow raise>>

    in almost every way, slightly tweaked by the graces of the medium.

    Since Nov 2006 • 203 posts Report

  • Robyn Gallagher,

    and who would have thought craft might be the new thing in magazines ;)

    Maybe Sunday magazine could do an article on the new craft craze that's sweeping Auckland...

    Since Nov 2006 • 1946 posts Report

  • Sue,

    Maybe Sunday magazine could do an article on the new craft craze that's sweeping Auckland...

    i know especially since it's such an Auckland specific thing

    Wellington • Since Nov 2006 • 527 posts Report

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