Hard News by Russell Brown

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Hard News: Media 7

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  • rodgerd,

    We get to come here and play around on the best blog site in NZ, and you're too damned stingy to watch the ads in return for all the entertainment?

    Hey, there are people on PA willing to argue that a musician earning $10k for an album is an overpaid fatcat.

    Wellington • Since Nov 2006 • 512 posts Report

  • Jeremy Andrew,

    So far this year:

    MS Internet Explorer 51.9 %
    Firefox 33.5 %
    Safari 7.7 %
    Mozilla 1.9 %
    Opera 1.6 %

    I wonder what the other 3.4% use? Netscape 3.7?

    Hamiltron - City of the F… • Since Nov 2006 • 900 posts Report

  • Mark Thomas,

    Think bFM. You'd miss heaps if you ran an adblocker over your radio

    so true!

    can i attempt a thread-jack here?
    favourite bFM adverts:

    NO PANTS!

    Auckland • Since Nov 2006 • 317 posts Report

  • linger,

    I'd be one of the other 3.4% -- trapped in MacOS9 and therefore Netscape 6.2. If PA ever becomes incompatible with that, I'm toast. (It's already incompatible with Explorer 5 on my system.)

    Tokyo • Since Apr 2007 • 1944 posts Report

  • Mark Thomas,

    PS yes, adblock blocks the text adverts too

    PPS that NoScript addon was annoying - i can live without it
    thanks for the suggestion though, Scott.

    Auckland • Since Nov 2006 • 317 posts Report

  • BenWilson,

    How sweet.

    I'm sensing sarcasm. THAT'S IT, I'm taking my content and going home. Oh, no, that's right, it's your content now, and I'm already home.

    Think bFM. You'd miss heaps if you ran an adblocker over your radio.

    That is true. There would be 50% silence. Koan for Craig: What is 50% of zero silence? Hint: You won't find the answer in the noise.

    Auckland • Since Nov 2006 • 10657 posts Report

  • linger,

    I'm sensing sarcasm. THAT'S IT, I'm taking my content and going home.

    I'm sensing discontent.

    What is 50% of zero silence? Hint: You won't find the answer in the noise.

    But aren't the ads part of the signal too?

    Tokyo • Since Apr 2007 • 1944 posts Report

  • Craig Ranapia,

    can i attempt a thread-jack here?
    favourite bFM adverts:

    NO PANTS!

    Eww... did I really need that mental picture of Mikey Havoc?

    That is true. There would be 50% silence. Koan for Craig: What is 50% of zero silence? Hint: You won't find the answer in the noise.

    Thanks for messing with my head, Ben. I would love to be able to block out the self-promotion on National Radio (which is advertising in drag).

    North Shore, Auckland • Since Nov 2006 • 12370 posts Report

  • BenWilson,

    No disscontent intended. The ads aren't the only noise.

    Auckland • Since Nov 2006 • 10657 posts Report

  • BenWilson,

    Craig, what would you listen to during the break? The signal-less signal?

    Auckland • Since Nov 2006 • 10657 posts Report

  • Neil Graham,

    Cost per click ads appear when the space isn't sold (for technical reasons, something has to be served). They're usually uglier. If someone clicks on one of those, it makes me between 35 and 90 cents.

    The cost per click model does seem to be quite broken. They only pay when the ad works, so there isn't any cost to making a non-working ad. That'll be why they are ugly. It also incentivises people to head for the adblocking software. That also comes at no cost to the advertisers.

    I have wondered if there is a niche there for people to provide ad copy for other people, where instead of serving one of their butt-ugly uninspiring ads, you serve a better ad for the same product in return for a share of the improved click rate. If you dealt with things on the webmaster side there'd be more incentive to make things appealing to visitors.

    Christchurch • Since Nov 2006 • 118 posts Report

  • Neil Graham,

    I wonder what the other 3.4% use? Netscape 3.7?

    More than you'd think.

    http://en.wikipedia.org/wiki/List_of_web_browsers

    Konquerer, Epiphany, K-Meleon and Dillo are likely contenders. Maybe a few nutbars using Lynx and Emacs as well.

    Christchurch • Since Nov 2006 • 118 posts Report

  • Kyle Matthews,

    Maybe we should all help Russell out. He'll (subtle, like) tell us which are the click-through adverts, and we all click once a day.

    A cunning plan like that, what could go wrong?

    Since Nov 2006 • 6243 posts Report

  • BenWilson,

    A cunning plan like that, what could go wrong?

    Suspiciously low conversion ratio? Wouldn't that just drive the payout per click down?

    Auckland • Since Nov 2006 • 10657 posts Report

  • FletcherB,

    You could of course, if feeling generous, just click on a few ads with whichever control key held down opens them in a new tab or window.... and then promptly ignore or close them...

    I dont do it daily, but every now and then on sites I feel provide me with value...

    West Auckland • Since Nov 2006 • 893 posts Report

  • Alison McCulloch,

    That's excellent news. And glad it's coming in election year. I look forward to watching.

    Since Feb 2008 • 6 posts Report

  • Heather Gaye,

    a card-carrying freak who probably works for the Freak Foundation as a day job

    I told Jol you said that, and he looked confused and said "...but I don't carry cards!"

    Morningside • Since Nov 2006 • 533 posts Report

  • Christiaan,

    Will there be any way to get this via the internet, for us expats?

    Portugal • Since Dec 2006 • 121 posts Report

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